PPC Agency for Ludlow Businesses

Why most businesses have bad Google Ads

Most PPC agencies are built on juniors running ads, seniors reviewing. That’s backwards. When a junior makes a mistake—and they will—you wait days for sign-off. When Google’s API changes or you hit a quota limit, juniors panic. The client pays their salary, not results.

I work differently. I’m here every day on your account. I’ve managed £2M+ in ad spend over 12 years. I spot waste others miss: wasted clicks on the wrong match types, audiences leaking to competitors, tracking gaps eating your ROI. I fix it. For Ludlow and Herefordshire businesses, that matters. You’re competing against national spend from Birmingham and Bristol. You need someone who knows local nuance and can outbid waste.

What's included in your ongoing management

• Campaign setup — I structure everything toward your actual goal: revenue, leads, or brand awareness. Not vanity metrics.
• Weekly optimisation — I review performance every Monday, kill waste, expand what works, adjust bids and budgets in real time.
• Transparent reporting — You see exactly what you’re paying, where it’s going, and what it’s earning. No black box.
• Tracking audit — I find conversion gaps and close them. No tracking, no optimisation.
• Scaling strategy — When something works, we grow it. When it doesn’t, we kill it fast. No vanity spending.
• Seasonal adjustments — For home services and trades, I adjust budgets for your quiet and busy seasons.

Backed by £20M+ and 20.8x peak ROAS

I run a sister agency, Growth PPC, managing £20M+ in annual ad spend with a senior-led, zero-junior model. Our best clients see 20.8x return on their Google Ads spend. That’s not a boast—it’s what happens when someone who knows ads inside out has time to think about your business, not just push buttons.

Your Ludlow or Herefordshire business gets the same model. I bring the same rigour to £500/month budgets as to £50,000/month ones.

How we start

1. Free strategy callWe talk about your business, your goal, and what’s broken. If you have ads running, I’ll audit them and show you exactly what I’d change.
2. Proposal & setupI propose a structure, targeting, and budget. If you approve, I build the account, upload your products or services, configure tracking, and go live.
3. Weekly optimisationEvery week I review performance, tighten budgets on waste, expand what works. You get a summary every Friday morning.

The niches I specialise in

I work best with ecommerce and D2C brands, and home services—trades, landscaping, conservatories, plumbing, electricians. If you’re in Herefordshire, Shropshire, or the Midlands and running a home services business, I know your landscape. I’ve worked with teams across Leominster, Bishop’s Castle, Bromyard, and Bridgnorth. The strategy changes per sector, but the rigour stays the same.