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The Reading PPC problem

Reading sits in the London commuter belt, which means Google Ads CPCs here are high. Your ecommerce store or home services business is competing against London agencies with deep pockets. Most UK agencies respond to this by either dropping your budget or stuffing your campaigns with keywords that don’t convert. We don’t. I manage every pound of your ad spend like it’s my own. After 12 years running Google Ads—£2M+ in direct spend—I know which angles actually work in competitive markets.

This is done-for-you management. You tell us your goals. We handle strategy, campaign setup, bid management, creative testing, and everything in between. No handoff to juniors. No account review every six months. You get a senior consultant running your account.

What we do

The Growth PPC model

I’m also a consultant with Growth PPC, a specialist agency managing £20M+ in annual ad spend across ecommerce and home services. Our model there is zero juniors—every account is senior-led. We’ve hit 20.8x peak ROAS on the right campaigns. That’s the standard I bring to every client, whatever size.

For your Reading-based business, here’s how it works: from £300/month. That minimum covers up to £3,000/month in Google ad spend. Above that, it’s 10% of your ad spend—so £4,500 in ad spend = £450/month. You pay Google directly for the ad spend; we don’t markup it. There’s no contract lock-in language here—it’s just what makes sense if you want real management.

Why the transparency matters

Too many agencies hide pricing behind “custom packages” and tie you into contracts. We don’t. If your budget shrinks, your fee shrinks. If it grows, you know exactly what you’re paying. You’re not subsidising other clients’ unprofitable spend.

Who we work with

Two niches: ecommerce and D2C brands (where every click has to convert to a sale), and home services and trades (where a lead is worth protecting). In Reading, that means roofing, conservatories, plumbing, electrical, home renovation—the trades hitting Reading, Wokingham, Crowthorne, Bracknell and nearby. Or online sellers trying to scale profitably despite high CPCs.

If your business doesn’t fit those two buckets, I’ll tell you. If it does and you’re ready to hand off Google Ads to someone who actually knows what they’re doing, we should talk.

How we start

  1. Strategy callWe audit your current setup, understand your margins and goals, and show you exactly what we’d change and why.
  2. ImplementationFull account rebuild or optimisation depending on what’s there. Tracking, audiences, bid strategy—all dialled in.
  3. Ongoing managementMonthly strategy adjustments, creative testing, performance reviews, scaling when it works. You get direct access.

Frequently asked questions

What's the difference between you and an agency in London?

Scale and approach. London agencies manage dozens of accounts; we manage fewer and deeper. You get a senior consultant, not an account manager. And no juniors means faster decisions and better outcomes.

Do you handle setup costs separately?

No. Setup, optimisation, and ongoing management are all included in the monthly fee. There’s no separate project fee for campaign rebuild or migration.

What if my Google Ads account is a mess right now?

That’s exactly when we add the most value. We rebuild from structure, audit your tracking, and fix the revenue leaks. We’re blunt about what’s not working and why.

Does the from £300/month fee apply if I'm in Reading and Berkshire?

Yes. The model is the same regardless of location. What changes is your ad spend budget and campaign complexity—that’s what determines which fees apply and where we focus effort.

How long before I see results?

Depends on your account. If you’ve got good data and tracking in place, adjustments show within weeks. If we’re rebuilding from scratch, expect 6–8 weeks to stabilise, then ongoing optimisation. No vanity metrics—we measure what matters to your business.

Can I leave if I'm not happy?

Yes. There’s no contract. If it’s not working, you can stop. But we don’t take on accounts we don’t think we can improve.

Talk to a real PPC consultant

Book a free strategy call. We'll audit your current setup, show you exactly what's fixable, and tell you whether working together makes sense. No sales pitch.

Call 07410 907 104 Book a free strategy call