You've already got someone running ads. You need a second opinion—or a fractional strategist to fix the gaps.
Book a consultationMaybe your in-house team is good but stretched thin. Maybe you hired an agency that’s not improving your ROAS. Maybe you’ve hit a plateau and need fresh eyes on campaign structure, audience strategy, or bid modelling. That’s where advisory and fractional work fits.
I don’t replace your current setup—I work alongside it or audit it. After 12 years and £2M+ in direct Google Ads spend, I specialise in spotting the leverage points: tracking leaks, bid strategy weaknesses, audience segmentation that’s too broad, creative testing that’s not rigorous enough. For Reading-based ecommerce and trades, the CPCs are high enough that even small optimisations compound fast.
You’re still in control. We’re not replacing your current setup; we’re making it better. Monthly calls, written feedback, clear recommendations. You decide what to implement and when.
We typically start from £300/month for fractional consulting, though scope and frequency matter. A one-off strategic audit might be quoted differently based on account complexity. The best way forward is a call—we’ll understand what you need and give you a fair number. No hidden fees, no surprise minimums.
Ecommerce and D2C—where every click has to produce a sale. Home services and trades—where a lead quality and lead volume are constant tension. In Reading and Berkshire, that’s local services, roofing, conservatories, plumbing, trades serving Wokingham, Crowthorne, Bracknell, and surrounding areas, plus online sellers fighting high CPCs. If you operate in those spaces, I can speak your language.
An audit is a one-off diagnostic: we review your account, find the problems, write a report. Fractional means ongoing support—monthly strategy calls, testing roadmaps, bid adjustments. Pick whichever fits your needs.
Yes, I do. Sometimes a client has an agency they’re happy with but wants a second opinion, or they want help on a specific problem. I’m clear about overlap and don’t step on anyone.
Absolutely. Common split: we manage bids and bid strategy, your team manages keywords and creative. Or we run the testing, you manage day-to-day operations. It depends on what you need.
No contract. We might start with a three-month trial, monthly calls and recommendations. If it’s not working, you stop. If it is, we keep going.
You’re in the London commuter belt. Search competition is fierce—national retailers, London agencies, local competition all bidding on the same keywords. It’s real; it means we have to be more disciplined on bid strategy and audience.
Yes. Half my consulting work is with regional UK businesses—trades, local services, online sellers. Geography doesn’t matter for remote advisory; what matters is understanding your margins and goals.
Book a consultation. We'll talk through what you've got, what's working, what's not, and whether fractional strategy makes sense for you.
Call 07410 907 104 Book a consultation