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Why most Google Ads management fails

Businesses in Skipton and across West Yorkshire hire PPC agencies and get junior account managers, templated strategies, and zero accountability. You pay £1,500/month and don’t know who’s actually running your ads — or whether they work.

I’m different. I’m Stevie Morris, freelance PPC consultant with 12 years managing Google Ads directly. I handle your account personally. No juniors. No hand-off. You get a senior strategist who’s managed over £2M in direct ad spend and knows exactly what works in your industry.

What comes with Stevie's PPC management

The Growth PPC difference — and why it matters

I work alongside Growth PPC, a sister operation that manages £20M+ in annual ad spend for enterprise clients. They use a senior-led, zero-junior model — the same approach I bring to freelance accounts. Growth PPC has hit 20.8x peak ROAS. That’s not luck. It’s discipline: strategy before spend, constant iteration, and refusing to hire junior account managers.

That’s your advantage. You get the same strategic thinking and expertise that drives results at enterprise scale, applied directly to your business.

How we start

  1. Free strategy callWe talk through your current situation, what’s worked and what hasn’t, and whether Google Ads is the right fit for you right now.
  2. Account auditIf you have existing ads, I’ll audit them. If not, I’ll build the foundation. I’m looking for wasted spend, tracking gaps, and quick wins.
  3. ProposalYou get a written strategy with realistic projections, the monthly fee, and what success looks like in the first 90 days.
  4. Launch and iterateWe go live with a focused campaign, measure everything, and adjust weekly. No vanity metrics — just ROAS, cost per acquisition, and revenue.

What I won't do

I won’t sign you into a long-term contract with cancellation fees. I won’t guarantee results in a specific timeframe — Google Ads depends on your industry, audience, and current setup. I won’t use junior account managers or delegate your strategy. If I think you should pause and rebuild instead of spending more, I’ll say so.

Frequently asked questions

How much does Google Ads management cost?

From £300/month, which covers up to £3,000/month in ad spend. Above that, it’s 10% of your ad spend (so £4,500 ad spend = £450/month fee). Your ad spend is paid directly to Google — I don’t mark it up. There’s no separate audit fee, retainer, or setup charge.

Do you work with businesses in Skipton and West Yorkshire?

Yes. I’m UK-wide remote and familiar with regional markets. Whether you’re in Skipton, Keighley, or surrounding areas, I can manage your Google Ads. If your business targets customers locally or nationally, I’ll set it up the right way.

I already have someone managing my ads. Why switch?

Most likely reasons: your current account manager is junior, they don’t understand your industry, or they’re recommending more spend when you need better strategy. If you’re seeing poor ROAS or aren’t sure who’s actually managing your account, a free audit call will show you what’s fixable.

What if Google Ads isn't right for my business?

I’ll tell you on the strategy call. Not every business needs Google Ads. Some are better suited to organic SEO, some to email marketing, some to a mix. I’m honest enough to recommend what actually works, not just what generates a fee.

How often will we talk?

We have a check-in call once a month to review performance and adjust strategy. If something urgent comes up, you can reach me. Most communication happens asynchronously — I send written updates, you review metrics, we iterate.

Can you manage ads across Google, Microsoft, and social platforms?

Google Ads is my specialist area. I’m Google Partner certified and Microsoft Ads certified. For Facebook or Instagram ads, I work with partners if that’s what your business needs.

Ready to see what senior PPC management looks like?

Book a free strategy call. No pitch, no pressure. We'll talk through your goals, what you've tried, and whether Google Ads is the right move. If it is, I'll show you what's possible.

Call 07410 907 104 Book a free strategy call