Fractional PPC consulting for Skipton and West Yorkshire businesses. Strategic oversight, second opinions, and campaign audits from Stevie Morris — 12 years in Google Ads, independent advisor, from £300/month.
Book a consultationYou’ve got someone running your Google Ads — an internal team member, a junior at an agency, maybe a contractor. But you’re not confident in the strategy. You don’t know if they’re making the right calls on bidding, targeting, or budget allocation. You want a second opinion from someone who’s actually done it at scale.
That’s fractional PPC consulting. You keep whoever you have handling day-to-day work. I come in quarterly (or monthly, or on-demand) to audit your account, challenge your assumptions, and make sure your ad spend is working hard. It’s not full management — it’s strategic oversight from someone with 12 years’ direct Google Ads experience.
If you’ve got a capable in-house team or contractor, fractional consulting adds accountability and expertise without the cost of full management. You pay for strategy and oversight, not day-to-day account babysitting.
You might choose consulting if: – You have internal capacity but want expert-level strategy – You’re not sure if your current setup is optimized – You want quarterly or monthly strategic guidance without handing over full control – Your account has been running for a while and needs a fresh perspective – You’re about to make a big budget change and want confidence in the decision
If you have no one managing ads at all, or your current person is struggling, full management is usually the better call.
As a consultant, I advise. I don’t execute. You or your team owns the day-to-day changes. This works brilliantly if you have capable people who just need strategic direction. It doesn’t work if you have no one to execute, or if your team doesn’t follow recommendations. For those situations, full management is clearer.
Pricing depends on scope. The anchor is from £300/month for ongoing fractional advisory. For a one-off audit followed by a consultation call, we quote based on the complexity of your account and how much time is needed. Call to discuss your specific situation.
Yes, I’m UK-wide remote. If you’re in Skipton, Keighley, or anywhere in West Yorkshire, I can audit your account, give you strategic input, and help you understand what’s working and what needs to change.
Absolutely. A one-off audit and consultation call is a common engagement. You get a full diagnosis of what’s working, what’s broken, and what to fix next. No obligation to work together after that.
That’s fine. I give you reasoning for every recommendation — why I think it matters, what the risk is if you ignore it, and what success looks like. You make the final call. If you don’t trust the advice, we’ll talk through it until you do, or you can get a second opinion elsewhere.
That depends on your engagement type. For a quarterly strategic check-in, yes. For a one-off audit, I need access while I’m auditing, then you can revoke it after our consultation call.
Full management means I run your account daily — I make all decisions on bidding, keywords, budget, and creative. Fractional consulting means I advise quarterly or monthly and your team executes. It’s cheaper, but it requires your team to have capacity and confidence to implement changes.
Book a consultation. We'll talk about your current situation, what you're trying to achieve, and whether fractional consulting or a different engagement makes sense for you.
Call 07410 907 104 Book a consultation