One-off PPC audits for Skipton and West Yorkshire businesses. Diagnostic deep-dive into your Google Ads account, delivered as a written report. No obligation to hire ongoing management.
Request a PPC auditYour Google Ads account looks fine on the surface. Campaigns are running, conversions are happening. But underneath, there are gaps — wasted spend you don’t see, keywords that should be paused, audience targeting that’s too broad, landing pages that don’t match search intent.
A proper audit finds those gaps. I spend 4–6 hours in your account, building a full picture of what’s working, what’s broken, and what’s costing you money. You get a written report with findings, priorities, and next steps. No pitch. No pressure to hire management. Just diagnosis.
A written report, typically 8–12 pages, covering:
Current state. How much you’re spending, where it’s going, what ROI looks like today.
Key findings. Ranked by impact. What’s costing you the most money right now?
Recommendations. Specific, actionable changes. Not ‘improve targeting’ — instead ‘pause broad-match keywords in Campaign X, add 12 negative keywords, and adjust bid strategy to maximize ROAS’.
Quick wins. Changes you can make immediately that usually show results within 1–2 weeks.
Medium-term strategy. If you wanted to rebuild or scale, what would that look like?
You own the report. Do the work yourself, hire someone to do it, or ignore it. No strings attached.
Most audits are checklist-driven: ‘Do you have conversion tracking? Do you use audiences?’ That’s surface-level. I audit for revenue leakage — places where your money is leaving the account without returning value. That’s what matters.
Depends on account complexity. The cost ranges based on what we find and how deep we need to go. I quote after a brief 20-minute call where you describe your account and spend. No surprises.
Yes. Whether you’re in Skipton, Keighley, Barrowford, or anywhere across West Yorkshire, I can audit your account. I’ll understand your local market and how to optimize for it.
Not necessarily. If your account is solid and just needs minor tweaks, I’ll tell you that. If it needs strategic overhaul, I’ll explain what that looks like and what it would cost for management. But the audit stands alone — no pressure to buy more services.
Anyone running Google Ads for more than a few months. If you’ve been spending without measuring results, or if you inherited an account and don’t know if it’s set up right, an audit will show you what’s working and what’s wasting money.
That’s a win. Seriously. Some accounts are well-structured and don’t need big changes. The report will tell you that and recommend small optimizations instead of major surgery.
Initial call: 20–30 minutes. Full audit: 4–6 hours (usually done asynchronously, so you won’t see me). Report: delivered within 48 hours. Debrief call (if you want one): 30 minutes.
Request an audit. We'll talk through your situation, I'll give you a quote, and if you decide to move forward, you'll get a detailed report showing exactly where your money is going and what's working.
Call 07410 907 104 Request a PPC audit