Book a Free Strategy Call →

Why Most Slough Businesses Waste Money on Google Ads

Slough sits in the London commuter belt. That means CPCs here are high — you’re bidding against London-level competition for every click. Most businesses running ads here are either overpaying for traffic they can’t convert, or not bidding hard enough on the keywords that actually work. I’ve managed £2M+ in direct ad spend, and the pattern is always the same: the money’s there, but the strategy is broken. I fix that.

Who This Is For

You’re doing real revenue — ecommerce, D2C, home services, trades — and your Google Ads aren’t pulling their weight. You want someone who’ll actually manage it (not disappear after setup), speak bluntly about what’s working and what isn’t, and keep costs low relative to what you’re earning.

What We Actually Do

I audit your account structure, fix the keyword strategy, tighten targeting, and optimise your ads to cut wasted spend. Then I manage it hands-on: weekly checks, bid adjustments, pause underperformers, scale winners. No juniors. No “set and forget”. You get a senior PPC person who’s seen thousands of accounts and knows exactly where the waste hides. I’ll also be honest when your ads are working fine — I’m not trying to over-engineer something that doesn’t need it.

The Model

How It Works

  1. Strategy callWe talk through your business, margins, and what you’ve tried. I’ll tell you straight whether Google Ads is the right move for you.
  2. Audit and planIf we move forward, I audit your account (or set up from scratch), identify the waste, and show you the plan.
  3. Ongoing managementI manage the account weekly: monitoring performance, adjusting bids, pausing waste, scaling what works.

Frequently asked questions

I'm a small business in Slough — is Google Ads worth it for me?

It depends on your margins and how many customers you need. Google Ads here is high-CPC (London commuter belt), so you need a decent margin and a clear way to track who’s actually buying. If you sell £500+ items or have high-margin services, yes. If you’re competing on price, it’s tougher.

How much do I need to spend to make this work?

I usually recommend starting with £1,000–£3,000/month to have enough volume to optimise. You could go lower if you’re in a very niche vertical and your keywords are specific, but Slough and Berkshire markets are competitive. Start there, see what works, scale up.

Can I pause or cancel anytime?

Yes. No contract, month to month. If it’s not working after three months of proper management, we can stop.

What if I already have someone running ads?

I can audit what they’re doing, tell you if it’s any good, and either improve it or hand it over to me entirely. That’s also what the PPC audit is for.

Do you specialise in certain industries?

Ecommerce and home services/trades, mainly. If you’re in either of those, I know your margins and your customer flow. Other verticals, I’ll be honest if I think you should talk to someone else.

How long before I see results?

Depends on your account and market. Some changes (killing bad keywords, fixing bid strategy) show up within weeks. Scaling new keywords takes longer. I’ll show you what’s happening every week and be straight about timelines.

Ready to Audit Your Slough Google Ads?

Book a 20-minute strategy call. We'll talk through your business, margins, and what you're trying to do. No charge, no sales pitch — just a straight conversation about whether Google Ads is right for you and what we'd do differently.

Call 07410 907 104 Book a free strategy call