Senior Google Ads consultant for businesses already running ads but needing a second opinion, strategic fix, or fractional oversight.
Book a consultationYou have someone managing your Google Ads. Maybe it’s an agency, maybe it’s a freelancer, maybe it’s in-house. They’re spending money, and you’re getting leads or sales. But something feels off. Are they really optimising? Are they cutting waste or just adding spend to look busy? Would a fresh pair of eyes spot something your current person missed?
Your current PPC person is embedded in the account and the story they’ve told themselves about it. They’ve optimised incrementally but might not see the bigger structural problems. I come in cold, look at the data, and point out what’s actually there — not what they’ve convinced themselves is there.
I know the Slough, Berkshire, and wider London commuter belt market. CPCs here are high because you’re bidding in a dense, affluent region. Your current person might be managing a national account and not realising that local competition is tighter than they think. I’ll factor that into strategy — CPCs, audience overlap, seasonal shifts in your market.
I’m not here to replace your PPC person or make them look bad. If they’re solid, I’ll say so and we’ll work together. If there are big gaps, I’ll be blunt about it, but the goal is a better account, not drama.
You book time with me (monthly retainer from £300/month or ad-hoc consulting). I review your account, you share decisions before implementation, and I give you honest advice. You keep your main PPC person; I’m the check-and-balance.
No. Sometimes the answer is ‘spend more on this keyword, it’s clearly a winner.’ Sometimes it’s ‘this campaign is bleeding cash, pause it.’ I’ll never tell you something’s wrong just to justify my fee. If your ads are working, I’ll say so.
A written report covering keyword strategy, bid management, targeting, conversion tracking, and account structure. Plus a call where I walk through findings and recommendations.
Yes. Slough is high-CPC territory (London commuter belt), affluent surrounding areas, and you’re competing against local businesses across Berkshire and beyond. That all shapes what we’d recommend for bid strategy and targeting.
Very light. You share access to your Google Ads account, we set up a call schedule, and I review things weekly or monthly. You don’t need to do anything except read my notes and decide whether to implement suggestions.
I’ll make my case clearly. If you still disagree, you’re the business owner — you call it. But I’ll want to know why, because sometimes there’s context I’m missing. Long-term, I’m here to earn your trust, not override your judgement.
Book a consultation to discuss your current account, what's working, and what's not. We'll talk through whether fractional oversight or a deeper audit makes sense for you.
Call 07410 907 104 Book a consultation