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You're in the London commuter belt — CPCs are high

Gerrards Cross sits in premium territory. Google Ads competition here runs at London-level costs. Most businesses don’t account for that when budgeting — so they run out of money before proving ROI. I structure campaigns to fight smarter, not just spend harder.

What done-for-you actually means

I build your account from scratch (or audit what you have), then run it ongoing. That means daily monitoring — bids, keywords, audiences, ad copy. If something’s wasting spend, I catch it fast. If an audience’s converting, I double down. Most agencies hide behind quarterly reports. I work continuously, because campaigns need it.

You pay ad spend directly to Google. I don’t mark it up. You get a transparent monthly fee starting from £300/month (covering up to £3,000/month ad spend; above that it’s 10% of ad spend).

What I specialise in

Why senior-led matters

There’s a big difference between someone checking your account monthly and someone running it daily. At Growth PPC (my sister agency), we built a zero-junior model because juniors optimise for what they can measure, not what moves business. If your CPCs spike, a junior blames the algorithm. A senior PPC manager adjusts bid strategy, audience mix, and landing pages — and finds the root cause.

I’m a Google Partner and Microsoft Ads certified. I’ve managed £2M+ in direct ad spend. That experience means I spot patterns fast.

How we start

  1. Strategy call (free)You tell me your business, goals, current spend (if any). I ask hard questions about your buyers and competition. If I think I can help, we discuss what done-for-you looks like for you.
  2. ProposalBased on your ad spend estimate, I outline the fee, frequency of reporting, and success metrics we’ll track.
  3. Build & launchI design the account structure, write ads, set up tracking, and launch. You’re copied into everything.
  4. Ongoing optimisationDaily monitoring, weekly trend reviews, monthly strategy adjustments. You get updates when something changes.

What you need from me

Honest feedback about your product or service. If your offer’s weak or your landing pages aren’t converting, no amount of ad spend fixes that. I’ll tell you that upfront. I won’t keep your money running ads into a broken funnel — and I respect clients who listen.

Frequently asked questions

Do you work with small budgets?

Yes, but CPCs in Gerrards Cross and Buckinghamshire are high. If you’re spending less than £1,000/month, we need to be very tight with targeting and keyword selection. At that level, ROI depends heavily on your margins. I’ll tell you in the strategy call whether it makes sense.

What's the minimum commitment?

There’s no contract. You pay month to month. I ask for 30 days’ notice if you want to pause or stop.

How often will I hear from you?

Depends on your account size and complexity. Typically: monthly written reports, ad hoc updates via email or call if something significant changes, and a quarterly strategy review. You can also ask questions anytime.

Do you manage other channels (SEO, social, email)?

No. I specialise in Google Ads. If you want integrated strategy, I can recommend trusted partners.

What if my ads aren't working?

We troubleshoot together. Could be audience fit, offer, landing page, bid strategy, or keywords. I’ll isolate it systematically. If your offer or page is the problem, no PPC tweaks will fix it — I’ll say so.

Can you manage my Microsoft Ads account too?

Yes. I’m Microsoft Ads certified and treat it as a secondary channel for serious campaigns. Most ROI comes from Google, but in some sectors, Microsoft’s lower CPCs are worth exploring.

Ready to run serious Google Ads?

Call me on 07410 907 104 or book a free strategy call below. I'll ask about your business, goals, and current performance. No sales pitch — just honest advice.

Call 07410 907 104 Book a free strategy call