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Why freelance, not agency?

You get a senior strategist—me, Stevie Morris—not a junior account manager rotating through clients. I’ve managed over £2M in Google Ads spend directly. I specialise in two niches: ecommerce/D2C and home services/trades. Both are ruthless on efficiency. You don’t pay for overhead or account team handoffs. You pay for results and strategy, delivered by someone who’s run the numbers themselves.

Southend-on-Sea: High competition, higher CPCs

You’re in the London commuter belt. Google Ads CPCs here are London-level—competition is fierce for clicks. That’s not an excuse to overspend; it’s a reason to demand smarter targeting, sharper copy, and ruthless pause/expand decisions. A messy account bleeds money fast in this market.

What I actually do

Pricing

From £300/month, which covers up to £3,000/month in ad spend. Above that, it’s 10% of your ad spend (so £4,500/month spend = £450/month fee). You pay Google directly; I don’t mark up spend. No hidden costs, no surprise fees. On a call, we’ll agree what you want to test and size the budget.

How we start

  1. Free strategy callTell me about your product, current ads (if any), and what you want from Google Ads. I’ll sketch a rough plan and answer questions.
  2. Proposal & agreementI’ll outline the initial strategy, the monthly fee, and what I’ll focus on first. No surprises.
  3. Launch & tuneI set up or overhaul your campaigns, refine targeting, and test messaging. We review progress weekly.

Proof

I’m a Google Partner and Microsoft Ads certified. I back Growth PPC, a sister agency managing £20M+ in ad spend at scale with a 20.8x peak ROAS. But I work freelance because I prefer deep dives on a few good accounts to juggling hundreds. Call me on 07410 907 104 or book a slot below.

Frequently asked questions

What if I already have a Google Ads account?

I’ll audit it first—no charge—and tell you what’s working and where you’re leaking money. Most accounts have fixable gaps: bad audience overlaps, missing conversion tracking, ad copy misaligned to keywords. After the audit, we agree on next steps.

Do you work with businesses outside Southend-on-Sea and Essex?

Yes, I’m UK-wide and remote. But if you’re local, I understand the Southend market—high CPCs, commuter belt dynamics, strong local competition. That familiarity helps.

How quickly will I see results?

That depends on your current setup and niche. If we’re starting fresh, expect 4–6 weeks to gather enough data to make confident optimisation calls. If you have an existing account, weeks 1–2 are often spent fixing tracking or pausing waste—savings show up fast.

What if Google Ads just isn't right for my business?

I’ll tell you honestly. If your margins are too thin, your product isn’t search-friendly, or your brand should focus elsewhere, I’ll say so. Not every business needs Google Ads, and I’d rather turn down a bad fit than waste your time.

Do you work with the home services and trades sector?

Yes, it’s one of my two core niches. Plumbers, electricians, builders, HVAC—same principles: tight margins, high CPCs, fierce local competition. Sharp targeting and conversion tracking are non-negotiable.

Can I pause or stop the service?

Yes. We agree terms when we start. If you want to pause or move on, no drama. Just let me know.

Ready to optimise your Google Ads?

Let's talk. I'll listen to what you're trying to achieve, assess your current situation, and sketch a plan. No obligation, no sales pitch—just straight advice. Call <strong>07410 907 104</strong> or book a free strategy call below.

Call 07410 907 104 Book a free strategy call