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What a PPC audit uncovers

Most Google Ads accounts have money sitting on the table. Bad audience overlaps that force wasted clicks. Conversion tracking that’s broken or incomplete. Ad copy misaligned to keyword intent. Bidding rules that chase vanity metrics. A proper audit finds all of it, quantifies the waste, and tells you what to fix first.

The audit covers

Southend-on-Sea: CPCs are real

You’re competing in a London-level market for clicks. High CPCs mean small mistakes compound fast. A poorly structured account here doesn’t just waste 10%—it can waste 30–40% of your budget. An audit pays for itself if it catches one major structural fix.

How the audit works

You give me access to your Google Ads account (read-only). I spend 2–5 hours depending on account size, diving deep into structure, data, and performance. I then compile a written report with findings, quantified waste (where possible), and prioritised recommendations. You get a clear roadmap: fix these high-impact things first, then iterate on the rest.

The process

  1. Access & deep diveYou grant read-only access. I review campaigns, ad groups, audiences, keywords, copy, tracking, and performance data.
  2. Analysis & findingsI identify structural issues, waste, gaps, and opportunities. I quantify impact where the data allows.
  3. Written reportYou get a detailed report with findings, prioritised recommendations, and next steps. No jargon—clear, actionable advice.
  4. Optional follow-up callWalk through the report together, clarify any findings, and discuss implementation options.

Why now?

If your account is more than three months old, it’s probably harbouring waste. If you switched agencies recently, something got broken. If you’re in Southend-on-Sea or Essex and competing on high CPCs, efficiency matters more. A £500–£1,500 audit often uncovers thousands in annual waste. It’s cheap insurance.

Frequently asked questions

How much does a PPC audit cost?

That depends on account size and complexity. For most Southend-on-Sea businesses, expect £500–£1,500. I’ll quote accurately after a quick call about your account. There’s no obligation after the quote.

Can you audit an account in Southend-on-Sea or Essex?

Yes, I audit accounts nationwide. And if you’re local, I understand the regional dynamics—high CPCs, London competition, local audience preferences. I’ll factor that into my recommendations.

Do I have to act on the recommendations?

No. The audit is a fixed-scope diagnostic. You get findings and recommendations. What you do next is entirely your call. Some clients implement everything. Others cherry-pick. Others bring the report to their agency. It’s yours to use.

What if I want to hire you to fix the issues?

We can talk about that. Some clients hire me to implement recommendations after the audit. Others hire me for ongoing management. That’s a separate conversation—the audit stands alone.

How long does an audit take?

Typically 1–2 weeks from access to report, depending on my schedule. Small accounts move faster. Large or complex accounts take longer. I’ll give you a timeline upfront.

I'm a sole trader in a trades business—is an audit worth it?

Absolutely. Trades and home services are one of my core niches. Most solo operators running Google Ads have at least one major structural inefficiency costing them 20–30% of their budget each month. The audit pays for itself in weeks if you catch it.

Find your Google Ads waste.

Request an audit and I'll walk you through what's happening in your account. You'll get a clear diagnosis of where money is leaking, what's working, and exactly what to fix first. No pressure to hire me—just honest insight. Call <strong>07410 907 104</strong> or request an audit below.

Call 07410 907 104 Request a PPC audit