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Why hire an agency

Google Ads is not a set-and-forget channel. It demands constant optimisation, bid strategy tuning, and creative testing. Most in-house teams either underspend it or waste half their budget on poor structure and targeting. We do both: we run your campaigns and we optimise them. That’s the job. You don’t manage this yourself — you hire someone who’s done it 12 years and £2M+ in spend.

What we do

You're in the London commuter belt

West Sussex — especially around Steyning, Shoreham-by-Sea, and Worthing — sees high Google Ads competition and CPCs. We account for that. We don’t throw money at keywords hoping. I build lean, tight campaigns that work in this market.

How it works

  1. Initial callWe discuss your business, goals, current spend, and what’s working or broken.
  2. Strategy and proposalWe outline how we’d structure your campaigns, what channels, rough bid ranges for your market.
  3. Onboarding and auditWe take access to Google Ads, Google Analytics, and your conversion data. I audit what’s running.
  4. Ongoing managementI manage daily. Bid adjustments, keyword additions, poor-performer pausing, A/B testing ad copy.

Our pricing model

Simple and transparent. Minimum retainer is £300/month — that covers up to £3,000/month ad spend. Above that, we take 10% of your ad spend (e.g. £4,500/month ad spend = £450/month fee). Your ad spend is paid directly to Google — we don’t handle your budget or take a markup. You see exactly what you spend, every day.

Growth PPC

I run a sister agency, Growth PPC, managing £20M+ at scale with a 20.8x peak ROAS. Senior-led, no juniors, same honest approach. That experience informs every client campaign I manage — I know what breaks, what scales, and where waste hides in Google Ads.

Frequently asked questions

What's the minimum monthly spend?

No minimum spend requirement to hire us. The retainer is £300/month, which covers management of up to £3,000 in ad spend with Google. If your spend is lower, we still manage it fully. If it’s higher, the fee moves to 10% of spend.

Do you work with ecommerce, services, or both?

Both. I specialise in ecommerce/D2C and home services/trades — plumbers, builders, electricians, roofers, and similar service businesses across West Sussex and beyond. We’ve built and scaled campaigns in both models.

What if I'm already running ads?

I audit your current campaigns first. Often we find structural issues, wasted budget on poor keywords, or bad audience targeting. We’ll show you what’s wrong, what to keep, and what to rebuild. You’re not starting from zero.

Do you handle conversions tracking?

Yes. Conversion tracking is core to what we do. If you’re not tracking properly, you can’t optimise. We check your Google Analytics setup, your Google Ads conversion tags, and any offline tracking. I fix gaps.

Will this work for a Steyning-only business?

Yes, or regional, or UK-wide. Location targeting in Google Ads is flexible. If you serve Steyning and nearby areas (Shoreham-by-Sea, Worthing), we’ll set that up. If you’re willing to serve further — Arundel, Horsham, Lewes — we’ll test expansion carefully.

What's your contract like?

Call us. We’ll discuss terms on the call. We want clients who value the work and will give it time to optimise.

Ready to hand over Google Ads?

Let's talk about your current spend, your goals, and whether we're a fit. Start a conversation. No charge, no sales pitch — just a conversation about your Google Ads.

Call 07410 907 104 Start a conversation