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What I audit

A Google Ads audit is a structured diagnostic. We review your account structure, bid strategy, keyword targeting, ad quality, conversion tracking, and budget allocation. The goal: find waste, spot missed opportunities, identify quick wins.

We check for common waste

Why audits matter in West Sussex

Steyning and the wider commuter belt have high keyword costs. A single mis-configured campaign can burn £100s/month. An audit surfaces that waste quickly.

How an audit works

  1. Scoping callYou brief us on your business, goals, current spend, and what’s puzzling you.
  2. Deep diveWe review your Google Ads account, analytics, conversion data, and any CRM or tracking systems.
  3. AnalysisWe identify waste, missed opportunities, tracking gaps, and structural issues.
  4. Report and walk-throughI deliver a written report with findings and recommendations, plus a call to walk through results.

What's in the audit report

No lock-in

An audit is a fixed-scope project. You get a report and recommendations. What you do with them is up to you — hire an agency, fix things in-house, or ask us to implement. Zero pressure.

Frequently asked questions

How much does an audit cost?

Cost depends on account size and complexity. We’ll give you a quote after a 15-minute scoping call.

How long does an audit take?

Typically 5–7 working days from scoping call to final report and walkthrough.

What if you find massive waste?

We’ll flag it in the report with the estimated impact. Then you decide: fix it yourself, hire us, or get a second opinion. We’re honest about what we find.

Can you recommend other tools or agencies?

Yes. If conversion tracking is broken and you need a developer, we’ll point you to resources. If you need ongoing management and we’re not a fit, I’ll recommend someone.

What if my account is small?

I audit accounts of all sizes — from £500/month spend to £10k+. The methodology is the same. Every audit looks for waste.

Does this help local Steyning businesses?

Absolutely. We’ll review whether you’re targeting the right locations (Steyning, Worthing, Shoreham-by-Sea), whether your local keywords are set up well, and if there’s geographic waste.

Ready for a diagnosis?

Request an audit. We'll schedule a brief scoping call, ask about your business and current spend, then dive into your account. You'll get a clear report of what we find.

Call 07410 907 104 Request a PPC audit