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What I do

I take full ownership of your Google Ads account. That means campaign structure, keyword strategy, bid management, landing page alignment, and regular optimisation. You get a dedicated account manager — me — who’s managed over £2 million in direct ad spend. I work with ecommerce brands and home services trades across the UK. Worthing’s B2C market, whether you’re selling locally or nationwide, moves fast; I make sure your ads keep pace.

I don’t hand you off to a junior. Every account gets senior strategy from day one. If your account would benefit more from a one-off audit or fractional advisory, I’ll tell you that on our call.

How it works

Honest angle

I specialise in ecommerce and trades. If you’re in a niche I don’t know well, I’ll still take the account — but you might benefit more from an industry specialist. I’ll say so upfront. I’ve also worked with accounts that are already performing well, and sometimes that means the best advice is ‘your ads are fine, focus on product or email.’ Not every business needs aggressive scaling.

Why full management, not DIY?

Google Ads looks simple: write ads, set a budget, watch the numbers. In practice, it’s a system. Bid strategies interact with conversion tracking, which interacts with landing pages, which interact with audiences and keywords. Most DIY accounts leak 20–40% of budget into low-intent clicks or are too timid with scaling. A dedicated account manager catches that.

Growth PPC model

  1. Scale-ready structureCampaigns split by intent, device, geography. Ad groups tight (3–5 keywords, one landing page). Allows automated bidding (Smart Bidding) to work properly without cannibalisation.
  2. Conversion tracking auditTag everything: website conversions, CRM leads, calls, offline conversions if you’re doing local services. Bad tracking means bad bidding.
  3. Bid strategy setupMaximize Conversions or Target CPA depending on your data. Let the algorithm do heavy lifting; your job is to feed it clean signals.
  4. Monthly creative reviewAd copy gets stale. We pause losers, test new angles, keep top performers running.

Remote, UK-wide

I work with clients across the UK — Brighton and Hove, London, Manchester, Manchester, anywhere. Everything is remote: Slack, video calls, Google Workspace. That means I can manage your account without geographic friction.

Frequently asked questions

Do I need to commit to a contract?

No. You can pause or stop anytime. Monthly billing, no notice period. That said, Google Ads optimisation takes 4–8 weeks to show real results, so I recommend giving it at least a quarter.

What if my budget is small?

The minimum is £300/month, which covers management of accounts up to £3,000/month ad spend. If you’re spending less than that on ads, a one-off audit or fractional advisory might be smarter — get the strategy right first.

How does pricing work if I scale?

From £300/month for up to £3,000/month ad spend. Above that, it’s 10% of your monthly ad spend. So if you scale to £5,000/month spend, management is £500/month. Ad spend goes direct to Google; I don’t mark it up.

Can I use this for local Worthing services?

Yes. I’ve run campaigns for trades (plumbers, electricians, cleaners) in Worthing and nearby towns like Shoreham-by-Sea and Horsham. Local, call-based businesses have different tracking needs — I set those up so you can attribute calls back to keywords.

Do you handle account setup and migrations?

Yes. If you’re migrating from another platform or starting from scratch, I handle the full setup — Google Merchant Center, conversion tracking, audiences, campaign structure. There’s a one-off setup cost we’ll discuss on the call.

Ready to move the needle on your Google Ads?

Book a free 20-minute strategy call. No sales pitch. We'll look at your current situation, identify your biggest opportunity, and decide if full account management makes sense.

Call 07410 907 104 Book a free strategy call