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When fractional advisory works

You have an in-house marketing manager, a freelancer, or an agency managing your Google Ads. They’re solid, but you want a second opinion or help on a specific problem. That’s where I come in. I don’t take over the account; I advise. Maybe you’re stuck on campaign structure, your ROAS has plateaued, or you’re unsure whether to scale. I diagnose, recommend, and help you (or your existing team) execute.

This works best for founders and marketing leaders who want strategic input without paying for full management. You keep control. I add perspective.

What advisory looks like

Not about ego

Good account managers — in-house, agency, freelance — want to do right by you, not defend their territory. If your current ads person is solid, I’ll respect that. I’m here to make them better, not replace them. If there’s a real problem, I’ll say it directly.

Who uses advisory

Founders bootstrapping early-stage ecommerce. Marketing directors managing multiple channels and needing Google Ads expertise on demand. Trades and local services scaling into paid ads for the first time. Worthing’s B2C market is competitive — sometimes you just need a senior set of eyes.

How advisory engagements work

  1. Define the scope30-minute kickoff: what’s the problem? Your current setup? What success looks like.
  2. Deep workI audit, research, model the strategy. Timeframe depends on scope — could be 5 hours, could be 20. We agree upfront.
  3. Recommendation + handoffDetailed findings, action plan, and a call to walk your team through it. Then they execute.
  4. Optional follow-upCheck-in after 4–6 weeks to see how it landed and refine if needed.

Pricing

Advisory is quoted per scope. I don’t have a fixed rate because the work varies: a 2-hour strategy session is different from a full audit plus implementation plan. We’ll discuss your situation on a call and give you a clear quote before we start. As a rough guide, strategic work ranges from £300 upwards, depending on complexity.

Frequently asked questions

Can I switch from advisory to full management later?

Yes. Advisory helps you and your team build confidence and skills. If you later decide to hand over full account management, we can transition — and I’ll already know your account, which saves time and money.

Will you work with our current agency or freelancer?

Absolutely. I’ll coordinate with them. If there’s tension (different opinions on strategy), I’ll be direct about it, but my goal is to help everyone do their job better — not step on toes.

How long does an audit take?

Depends on account complexity. A small Worthing ecommerce store, 2–3 days of analysis. A larger account, up to a week. We’ll give you a timeline on the call.

Can I hire you for just keyword strategy?

Yes. Or bid strategy, conversion tracking, landing page alignment, or any other specific workstream. That’s the whole point of advisory — you define the scope.

Do you work with businesses in Worthing specifically?

I work with clients across the UK, including Worthing and nearby areas like Shoreham-by-Sea, Steyning, and Horsham. Local vs. nationwide targeting requires different setup, and I’ve done both.

Get a second opinion on your Google Ads

Book a 30-minute call. We'll talk through your current setup, what's working, and what isn't. Then I'll give you a clear quote and scope for advisory work.

Call 07410 907 104 Book a consultation