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What an audit actually finds

Most paid search accounts leak money in three ways: keywords bidding on search intent they don’t match, conversion tracking missing 20–50% of real sales, and bid strategies that haven’t been updated since launch.

An audit is a diagnostic. We dig into your account, map every leak, and hand you a prioritised roadmap of fixes. No obligation to hire us — it’s just clear data. You can implement fixes yourself, have your current team fix them, or hire us for ongoing management. Your choice.

Included in a PPC audit

Fixed scope, no surprise fees

We quote audits upfront based on account size and complexity. You pay once. You get a written report and a debrief call. No upselling, no follow-up charges.

The audit process

  1. Brief callTell us which accounts to audit, what goals matter most, and what’s confusing.
  2. We reviewFull account audit. Tracking analysis. Competitor research. Search term analysis.
  3. Report + debriefWritten findings, prioritised action list, and a call to walk through the roadmap.

Frequently asked questions

How much does an audit cost?

Depends on account complexity and how many accounts you want audited. Book a call and we’ll quote you a fixed fee upfront.

Can you audit multi-account setups?

Yes. We can audit individual accounts or your whole MCC. Scope the call and we’ll price accordingly.

What if your audit finds nothing wrong?

That’s good data too — you’re not wasting money where you thought you were. Honest accounts sometimes just need minor tweaks or a small strategic shift.

Do you audit accounts in County Durham?

Yes. We audit any account anywhere in the UK. Remote, so location is irrelevant — what matters is access to your Google Ads account.

What happens after the audit?

You get the report and you decide next steps. You can implement fixes yourself, have your current team fix them, or hire us for ongoing management. Your call.

Get a PPC diagnostic

Request an audit and find out exactly where your ad spend is going and where it's getting wasted. Fixed scope. Transparent pricing.

Call 07410 907 104 Request a PPC audit