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Your Ad Account Is Bleeding Money. You Just Don't Know Where.

Most Google Ads accounts have structural gaps. Broad keywords cannibalising high-intent search terms. Tracking that misses 20% of conversions. Bidding strategies pulling the wrong levers. Audiences overlapping when they shouldn’t. A smart audit finds the money you’re losing right now — before you waste another penny.

What I Audit

What You Get

A written audit report. Not a vague deck with buzzwords. A real breakdown: here’s what’s working, here’s what’s wasting money, here’s what to fix first, here’s the upside if you do. Findings are prioritised by impact and effort. You can implement them yourself, brief your current team, or ask me for ongoing help.

The Audit Process

  1. Scoping call (20 mins)You tell me your business, your goals, and what you think is broken. I ask clarifying questions and agree on audit scope.
  2. Analysis (2–4 weeks)I dig into your account. I pull GAQL queries, compare your setup against industry benchmarks, stress-test your tracking.
  3. Audit report & call (60 mins)I walk you through findings. We prioritise recommendations. You get a written report to share with your team or implement yourself.

No Obligation. No Upsell.

After the audit, you own the report and the recommendations. You’re free to action them yourself, hire someone else, or bring me in for ongoing management. My job is to diagnose, not pressure-sell.

Frequently asked questions

How much does a PPC audit cost?

Depends on account size and complexity. Typical audits range upwards from a baseline price, but scope and pricing are bespoke. Call for a quote based on your account size and what you want me to focus on.

How long does an audit take?

Typically 2–4 weeks from start to final report. Larger accounts may take longer. We agree on timeline upfront.

Can you audit my tracking? I think we're missing conversions.

Yes. Conversion tracking audits are one of my specialities. I’ll check your Google Ads tags, GA4 integration, server-side setups, and compare reported conversions to actual data. Finding the leak is the first step.

Do PPC audits cover ecommerce or home services, or both?

Both. I specialise in ecommerce (search, Shopping, Performance Max) and home services (local search, call tracking, service-area targeting). My audit will be tailored to your business model.

I run ads in Durham and surrounding areas like Chester-le-Street and Bishop Auckland. Will your audit cover geo-targeting?

Absolutely. I’ll review your geo-targeting, bid adjustments by location, and whether you’re reaching the right areas. For home services and trades in County Durham, this is often a big opportunity to tighten spend.

What if the audit finds nothing wrong?

Then I’ll tell you. And I’ll also tell you what you’re doing well and where to focus next. Not every account is broken; sometimes the opportunities are in scaling or testing new channels. Either way, you’ll have clarity.

Find out what's wasting money in your Google Ads.

Request an audit. Tell me about your account, your goals, and what you suspect is leaking spend. I'll give you a quote and timeline. Then I'll dig in and give you honest findings — no fluff, no upsell.

Call 07410 907 104 Request a PPC audit