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Your Google Ads account is leaking money. Probably.

Budget burning on the wrong keywords. Ad copy that doesn’t convert. Tracking that doesn’t track. Bid strategy that’s either aggressive or asleep. I audit hundreds of accounts. Most have at least one of these problems. Some have all of them.

A PPC audit finds the waste, shows you what’s actually working, and gives you a roadmap to fix it. Then you decide what to do. No pressure. No lock-in.

What I look for in an audit

Why audit instead of just doing the work?

Maybe you’re happy with your current setup. Maybe you’re not ready to commit to ongoing management. Or maybe you just want the truth before making a big spend decision. An audit gives you that—no obligation, no sales pitch, just clarity.

Fixed scope, clear deliverable

You get a report. It shows what’s working, what’s wasting money, and what I’d change first. That’s it. No vague recommendations. No ‘we need to talk more’. Just actionable findings.

How an audit works

  1. Give me accessYou grant me read-only access to your Google Ads account and Google Analytics (if you’re tracking there). Takes 5 minutes.
  2. I reviewI spend 3–5 days digging through keywords, ads, landing pages, conversion tracking, bid strategy. Real audit, not a surface scan.
  3. Report & callI deliver a written report with findings and recommendations. We hop on a call to walk through it and answer any questions.

For Chester-le-Street businesses ready for answers

If you’re in Chester-le-Street, County Durham, or anywhere in the North East, an audit is a low-risk way to find out if your ads are doing the job. No contract, no ongoing commitment. Just data and honest advice.

Frequently asked questions

What does the audit report actually include?

Written findings on each major area—keywords, ad copy, tracking, bid strategy, structure, landing pages. For each finding, I explain what I found, why it matters, and what I’d do first. Not a generic checklist—specific to your account.

How long does an audit take?

From access to final report, typically 7–10 days. Depends on account size. Once I send the report, we schedule a call to walk through findings and answer questions.

I'm worried you'll find problems and pressure me to hire you.

I won’t. You get a report. If I find waste or gaps, I’ll tell you. What you do next is entirely your choice. Hire me, hire someone else, or fix it in-house. No pressure.

Do I need read-only access for the whole audit, or can I revoke it after?

I typically need it for 7–10 days to do a thorough review. Once I’ve completed the audit and sent the report, you can revoke access anytime.

Is there a minimum ad spend or account size for an audit?

No. Whether you spend £500/month or £50,000/month, the audit approach is the same—find waste, find opportunities, explain what you’re seeing. Price is based on scope; call for a quote.

Can you audit accounts managed by other agencies in County Durham or Chester-le-Street?

Yes. You decide whether to share that report with them or keep it between us. An audit gives you independent clarity on whether your current setup is working.

Get clarity on your Google Ads

An audit takes the guesswork out of whether your ads are working. Find waste, find opportunities, get honest advice. No obligation to do anything with the findings. Call 07410 907 104.

Call 07410 907 104 Request a PPC audit