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What you get wrong with Google Ads

Broken tracking. Oversized audiences. Keywords bid too high. Ads that don’t match intent. Landing pages that don’t convert. Most accounts have three or four of these problems at once. An audit finds them.

A proper Google Ads audit includes

Why audit before you start

If you’re about to launch a campaign, an audit of your setup saves thousands in wasted clicks. If you’re already running ads and they’re underperforming, an audit tells you why — and how to fix it. You get a written report with findings, priorities, and a roadmap.

No obligation to hire me after

The audit is a fixed scope, fixed fee. You get the report, you own it. If you want me to implement the fixes, we talk about that separately. If you’d rather DIY, that’s fine too.

How an audit works

  1. You give me accessI need read-only access to your Google Ads account and Google Analytics (if you have it). Takes 5 minutes.
  2. I dig inUsually 3–5 days. I review your setup, search terms, conversions, traffic patterns, and landing pages.
  3. You get a reportWritten findings: what’s working, what’s broken, ranked by impact. Clear recommendations. No fluff.

Frequently asked questions

How much does an audit cost?

It’s a fixed scope and fixed price, quoted on a call. Depends on account size, but usually £500–£2,000. You know the price before I start.

How long does it take?

I can usually turn it around in 3–5 working days. Urgent? I can prioritise.

Do I need to hire you to implement?

No. The audit report is yours. You can implement it yourself, hire someone else, or bring me in. I’ll recommend next steps on the call, but the decision is yours.

Will you find anything wrong?

Almost always. The odds of an account being perfectly optimised from the start are tiny. Usually it’s tracking gaps, overspend on the wrong keywords, or landing page mismatches.

Do you audit accounts in Brierley Hill and West Midlands?

Yes. I’ve audited accounts across the region — Stourbridge, Halesowen, Tipton, you name it. Account location doesn’t matter; I work remote.

What if the audit finds nothing to fix?

Rare, but possible. If your account is genuinely solid, I’ll tell you that and recommend areas to test next. Honest audit.

Find out what's broken in your Google Ads

Book a call. Tell me about your account, I'll give you a quote for a proper audit. No obligation — you'll get clear findings and a roadmap to fix them.

Call 07410 907 104 Request a PPC audit