Google Ads Audit for Brighouse Businesses

Is your Google Ads account leaking money?

Most Google Ads accounts have waste built in. Bad keywords attracting the wrong people. Poor Quality Scores inflating your cost per click. Broken tracking so you don’t actually know what’s converting. Campaign structure that prevents scaling. Bid strategies on autopilot instead of optimised.

You don’t notice it because the account keeps running. Ads show up, clicks come in, some convert. But you could be wasting 20%, 30%, or more of your budget on things that don’t work. That’s money you could keep or reinvest in channels that actually return value.

What the audit finds

• Wasted spend — Keywords, audiences, or placements bleeding your budget without converting.
• Quality issues — Low Quality Scores driving up CPC, poor ad relevance, slow landing pages.
• Tracking gaps — Missing conversions, misconfigured pixels, incorrect UTM parameters, broken GA4 events.
• Campaign structure — Is your account set up to scale? Can it handle 5x or 10x the spend?
• Bid strategy — Manual bidding, Target CPA, Maximize Conversions—is yours optimised or just cruising?
• Audience targeting — Too broad? Too narrow? Using in-market, affinity, or lookalike audiences?
• Creative & copy — Are your ads resonating with searchers, or just showing up?

Why get an audit

You’ve been running Google Ads for 6 months or more but haven’t had an expert review. Or you just hired a new freelancer or agency and want to validate they know what they’re doing. Or you’re in Brighouse, Halifax, Mirfield, Dewsbury, Ossett, Shipley, Holmfirth or anywhere in West Yorkshire and Google Ads feels like a black box.

An audit shines a light on what’s actually happening in your account. You’ll know what’s working, what’s broken, and what matters most to fix first.

The audit process

1. Initial call (15 minutes)Tell me about your business, what you sell, your current ad performance, and what you’re worried about. I ask questions about profit margins, customer lifetime value, and what a conversion is actually worth.
2. Account review (3–5 days)I get access to your Google Ads account (read-only), Google Analytics, and conversion tracking data. I dig into campaigns, keywords, ads, audience segments, landing pages, tracking setup, performance trends.
3. Detailed report (PDF)You get a report with findings, priorities, and recommendations. What’s working, what’s bleeding money, what to fix first, how much potential upside there is if you fix it.
4. Debrief call (30 minutes)We go through the report together. I explain the key findings, answer questions, discuss priorities. You walk away knowing exactly what to do next.

What you'll get

• Honest assessment — If your account is working well, the report will say so. If it’s bleeding money, we’ll prioritise fixes.
• Actionable recommendations — Not vague advice. Specific changes tied to expected impact.
• Prioritised roadmap — Which fixes give the best return first? What can wait?
• No obligation to hire — Audit is diagnostic. You get a report. You use it how you want—yourself, with your team, or hire me for implementation.
• Data you can trust — Report includes performance trends, cost per conversion, ROAS, and breakdown by campaign and keyword.