Request an audit →

Every account wastes money.

Keyword matching too broad. Bids chasing volume instead of profit. Conversion tracking broken so you don’t know what actually worked. Ad creative that’s stale. Remarketing audiences full of people who already bought. Most businesses don’t find these gaps until they’ve burned through thousands. A good audit flags them fast.

What an audit covers

The audit process

  1. You share accessRead-only access to your Google Ads account. Takes 2 minutes.
  2. I dig in3-4 hours reviewing campaigns, keywords, tracking, creative, historical performance. Pull patterns and problems.
  3. Written reportA straightforward report. What’s working, what’s not, what’s fixable, what’s expensive to ignore.

Not a sales pitch.

Sometimes your ads are actually fine. Sometimes the issue isn’t Google Ads — it’s your landing page or product. I’ll tell you. Then you decide what to fix, and whether you want help doing it.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. Smaller account (under £1,000/month spend) might be £400–600. Larger accounts scale up. Let’s discuss on a quick call and I’ll give you a precise quote.

What happens after the audit?

You get a report. We can talk through it if you like. Then you decide what to fix. If you want help implementing recommendations, we can discuss ongoing support. But there’s no obligation.

Do audits cover both search and display?

Yes, if you’re running both. We also cover Shopping if you have it. The audit is a full account review, not just one campaign type.

How long does an audit take?

You usually have a written report within 5-7 working days of sharing access. The actual review takes 3-4 hours.

Can you audit my Burnley or Lancashire account?

Yes. I audit accounts across the UK, all industries. Local context is useful for home services or retail, but good PPC audit principles are the same everywhere.

What if I don't like the findings?

Fair question. But the audit will be specific and honest. I’m not here to sell you something — I’m here to tell you what’s actually happening in your account and what’s worth fixing.

Know what's actually happening in your account.

Request an audit. We'll discuss scope and cost on a call, then you'll get a clear picture of your account's strengths and waste.

Call 07410 907 104 Request a PPC audit