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What a proper Google Ads audit finds

Most business owners have no idea how much they’re wasting in Google Ads. Bad keyword match types, bids that are way too high, tracking that doesn’t work, audiences nobody’s set up right. Even well-run accounts drift over time.

I do a single, forensic audit: I’ll pull your data, test your tracking, compare your bids against competitors, and show you exactly where the waste lives and what’s actually working.

A full audit covers

One fixed audit, no obligation to continue

You get a clear report: what’s working, what’s wasted, prioritised fixes ranked by impact and effort. I won’t push you into ongoing management. Some clients use it to brief a new agency or fix things in-house. Others decide ongoing management makes sense. Either way, you know your spend situation.

Why an audit beats guessing

Clients often tell me ‘I think we’re wasting 20–30% of ad spend.’ After an audit, we usually find they’re right—sometimes worse. The good news: once you see where the waste is, fixing it is straightforward. A £500 audit that finds £200/month of waste pays for itself in two-and-a-half months.

Audit process

  1. Brief callYou tell me about your business, current ad spend, and what you’re uncertain about. I ask technical questions about tracking and goals.
  2. Deep reviewI access your account (with permission), pull reports, test tracking, and check competitor moves. This takes time—I don’t rush it.
  3. Findings reportYou get a detailed report: what works, what doesn’t, fixes ranked by ROI impact. We schedule a call to walk through it and answer questions.

Frequently asked questions

Is this audit suitable for Accrington businesses new to Google Ads?

Yes. Whether you’ve been running ads for months or years, an audit works. I’ll show you the state of your current account, point out fundamental gaps, and give you a roadmap.

How much does an audit cost?

I quote based on account complexity and depth. Call me and we’ll discuss; I’ll give you a fixed fee upfront before I dig in.

Will you have access to sensitive business data?

Yes—I’ll need access to your Google Ads account and analytics to do the audit properly. I treat all data confidentially and only review what I need to.

How long until I get the report?

Typically 5–7 working days after we set up account access. I don’t rush audits; the quality matters more than speed.

What if the audit finds nothing major wrong?

Then you get honest feedback that your ads are solid—and you’ll know that your budget’s being spent well. That clarity is valuable even if fixes aren’t needed.

Can you audit just one campaign, not the whole account?

You can, though a full account audit usually reveals more. Let’s talk about your specific concern and I’ll advise what scope makes sense.

Know exactly where your Google Ads money is going—or disappearing.

Request a detailed audit. I'll find the waste, track the gaps, and give you a clear roadmap. Then the choice is yours—fix it yourself, hire someone, or let's talk ongoing management.

Call 07410 907 104 Request a PPC audit