Google Ads Audit for Colne Businesses

Find Wasted Spend and Missed Opportunity

An audit is a diagnostic, not a sales pitch. I review your account, find the leaks, and give you a clear report. What’s working? What’s not? Where’s the money going? You get answers, then decide what to do next.

What I Check in an Audit

• Account structure and campaign logic — is the account built right for your business?
• Keyword targeting — are you bidding on relevant searches or wasting money on junk?
• Bid strategy and budget allocation — is your spend going to your best performers?
• Ad copy quality and relevance — do your ads actually match what people are searching?
• Landing page experience — are people clicking into pages that convert, or bouncing?
• Conversion tracking — do you even know what’s converting, or are you guessing?

Why an Audit Matters

Most accounts I audit have been running for months or years without major reviews. Things drift — bids creep up, irrelevant keywords stay active, landing pages break, tracking gets tangled. A good audit catches these issues before they compound into wasted thousands. For businesses in Colne and Greater Manchester, a focused audit often finds enough savings to pay for itself.

The Audit Process

1. Brief callYou tell me your business, goals, current spend, and what you’re worried about. I scope the audit and quote it.
2. Deep diveI get access to your Google Ads account and analytics. I review campaign structure, keywords, bidding, quality scores, performance data, and tracking setup.
3. Written reportClear findings document: what’s working, what’s not, and why. Prioritised action list. No jargon, just plain English.
4. Debrief callWalk through the findings, answer questions, discuss next steps. You own the report — use it however you want.

Fixed Scope, No Upsell

An audit is a discrete project: I audit, you get a report, we’re done. No obligation to hire me for ongoing work. Many clients take the report and execute themselves. Others decide they want to hand off management. Both are fine.