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Every account has leaks

You’re spending on Google Ads. The money goes into Google. But do you actually know where it’s going? Are you wasting budget on keywords nobody ever clicks? Is conversion tracking even working, or are you flying blind? Is a competitor sitting in your ad copy?

Most accounts have at least one major problem costing 15–30% of the budget. Sometimes it’s structural (campaign setup is backwards), sometimes tactical (bids are way off), sometimes it’s tracking (you’re not even counting conversions correctly).

An audit finds those problems. That’s it. No sales pitch for ongoing management, no pressure to sign a contract. Just clear findings and prioritized recommendations.

What the audit covers

It's a diagnostic, not a sales call

Audit findings are presented as-is. No fluff, no 50-page report, no pressure. You get clear findings, prioritized by money wasted. Then you decide what to do.

What you'll get

A written report with findings in order of impact. Problem first (wasting £X/month), then recommended fix, then how much time/effort it takes to implement.

Some fixes are quick — a search term negative, a bid adjustment, a landing page URL. Some are structural — campaign rebuild, audience segmentation, conversion tracking setup. All will be clear.

If you want help implementing the recommendations, that’s a separate conversation — quote on a call. But the audit itself is fixed scope: analysis, findings, prioritized action list.

How audits work

  1. Initial call15–20 minutes. You tell me the business model, what’s working, what’s not. I ask about tracking, budget, and what success looks like.
  2. Account reviewI get access to your Google Ads account and Google Analytics (or equivalent). 3–5 hours of deep analysis — structure, keywords, search terms, conversions, bids.
  3. Findings & callWritten report + a 30-minute walkthrough. I explain what’s broken, why, and what to do about it — in order of impact.

For Burntwood and Staffordshire businesses

If you’re running ads in Staffordshire — whether you’re in Burntwood, Lichfield, Cannock, Walsall or beyond — the audit works the same way. Tracking issues are universal, waste is universal, and good strategy beats geography every time.

Frequently asked questions

How much does a PPC audit cost?

I quote based on account complexity — size, number of campaigns, historical data available. But they’re typically in the low hundreds to low thousands. Price quote comes after the initial call when I understand scope.

What happens after the audit? Am I obligated to hire you?

No. You get findings and recommendations. What you do with them is your call. Some clients implement the fixes themselves, some hire me for ongoing management, some hire their existing agency to fix things. Entirely up to you.

How long does an audit take?

Initial call is 15–20 minutes. Then I typically spend 3–5 hours digging into the account. You get a report and 30-minute walkthrough within a week.

Do you do audits for Staffordshire specifically?

Yes. Account issues are universal — wasted keywords, bad tracking, structural problems. Geography doesn’t change the audit approach. Plenty of Staffordshire and West Midlands clients.

What if I find out my whole account is wrong?

That’s possible. Sometimes the best fix is a clean rebuild. The audit will flag that clearly, including what it takes to fix and whether it makes sense for your situation.

Can I use the audit findings to negotiate with my current agency?

Absolutely. If there are clear problems, your agency should be able to explain why they exist or commit to fixing them. An audit gives you leverage based on data, not gut feel.

Find out what's costing you money

Request an audit. Initial call is diagnostic — no cost, no obligation. Then I quote scope and timing.

Call 07410 907 104 Request a PPC audit