Google Ads Audit across Staffordshire

Know exactly what's wrong before you spend another penny

Most Google Ads accounts have problems. Not always dramatic ones — but wasted spend, tracking gaps, and structural issues that quietly drain budget are more common than not.

The question is whether the problems are worth fixing, and what fixing them would actually involve.

A PPC audit answers that question. I go through your account systematically, document what I find, and give you a clear picture of where your money is going, whether your conversion data is reliable, and what genuine opportunities exist.

No ongoing commitment required. This is a fixed-scope diagnostic, not a foot in the door for a retainer you didn’t ask for.

What the audit covers

• Account structure — Campaign and ad group architecture, match types, and whether the setup makes logical sense for your goals.
• Wasted spend — Search terms you’re appearing for that have no business relevance. Often the biggest quick win.
• Conversion tracking — Whether the conversions being reported are real, accurate, and attributing correctly. Garbage data leads to garbage decisions.
• Bidding and budget — Whether your bidding strategy fits your account maturity and whether budget is allocated sensibly.
• Ad copy and extensions — Quality and relevance of what you’re showing to potential customers.
• Landing page alignment — Whether the pages people land on actually match what the ads promised.

Common issues found in Staffordshire accounts

Staffordshire businesses operate across a wide geography — urban centres like Stoke-on-Trent and Burton-on-Trent, market towns, and rural areas — often trying to reach customers across the county and into neighbouring regions like West Midlands, Derbyshire, and Shropshire.

That kind of broad targeting creates specific pitfalls: location targeting set too wide and burning budget on irrelevant areas, match types that capture searches from entirely different counties, and campaign structures that made sense at launch but haven’t kept pace with how the business actually works.

These aren’t unusual problems. They’re fixable ones — once you know they’re there.

How the audit works

1. Request and briefYou fill in a short brief about your business, your goals, and what you feel isn’t working. I review it before we start so the audit is focused on what matters to you.
2. Account accessYou grant read-only access to your Google Ads account. I don’t make changes during the audit — I observe and document.
3. Audit reviewI go through the account systematically. Depending on account size and complexity, this takes the time it takes — I don’t rush it to hit an arbitrary deadline.
4. Findings and debriefYou get a clear written report and a call to walk through it. I explain what I found, what I think it means, and what I’d do about it. Questions welcome.

What happens after the audit

That’s entirely up to you. Some businesses take the findings and act on them internally. Some bring in their existing agency to implement the recommendations. Some ask me to handle the work on an ongoing basis.

There’s no pressure toward any of those options. The audit is designed to be genuinely useful on its own, regardless of what you decide next.

To discuss scope and pricing for your specific account, book a call. Every account is different, so every audit quote is tailored rather than off-the-shelf.