Book a Free Strategy Call →

You're spending money on Google Ads. Is it working?

Not “is it generating clicks” or “do we have good CTR.” I mean: are you actually making money? Are you tracking conversions properly? Are you bidding on keywords that drive profit, or keywords that feel good?

Most accounts I audit have money leaking out—wasted clicks, poor structure, or conversion tracking so broken that nobody knows what’s actually converting. I find it, map it, and give you a clear picture of what to fix.

What you get: a detailed, honest audit

I review your account end-to-end. Structure, keywords, ads, extensions, audiences, bidding, conversion tracking. I tell you what’s working, what’s wasting money, and where the biggest opportunities are. No fluff, no sales pressure—just honest findings.

The audit covers

Why audits matter

You can’t fix what you don’t see. A lot of agencies charge you £500–£1000 for an audit and then push you into a contract. I audit to give you data—whether you hire me or not. This works for businesses across Chester, Bebington, Runcorn, and the wider region who want a clear picture of where their ad spend is actually going.

The audit process

  1. Account accessYou give me read-only access to your Google Ads and Google Analytics. Takes about 2 minutes.
  2. Deep reviewI spend 4–6 hours reviewing every detail—performance, setup, data, gaps. I’ll take notes and flag issues.
  3. Detailed findingsYou get a written audit with findings, priorities, and opportunities. Then we can discuss on a call if you want.

It's fixed-scope and there's no obligation

You get the audit. You see the findings. You decide what to do next. If you want to hire me to implement the changes, great. If you want to share it with your existing team or do it yourself, that’s fine too. I audit to give you knowledge, not to trap you into anything.

Frequently asked questions

How long does an audit take?

Typically 4–6 hours of my time across a week or two. I review the account thoroughly, document findings, and prepare a detailed report.

What if you find a lot wrong with my account?

I’ll prioritise the findings—what’s bleeding money, what’s tracking wrong, what’s quick wins. You won’t get a list of 200 things; you’ll get the stuff that actually matters.

Do you do audits for accounts in Chester and Greater Manchester?

Yes, I audit accounts across the UK. Whether you’re local or not doesn’t change the process.

What if my conversion tracking is broken?

I’ll flag it clearly. That’s one of the biggest issues I find—people don’t know what’s converting because their tracking isn’t set up. I’ll show you what needs fixing.

Can I share the audit with my in-house team?

Absolutely. You own the audit. If you want to share it with your team or another agency, go ahead. That’s the whole point—you get actionable data.

How do you price audits?

I quote based on account size and complexity. Book a call with details about your account and I’ll give you a fixed price. No surprises.

Find out where your Google Ads money is actually going

Request a detailed audit. We'll review your account end-to-end and give you a clear picture of what's working and where the waste is.

Call 07410 907 104 Request a PPC audit