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You've got ads running. You need someone to tell you if they're actually working.

Maybe someone in-house is managing them. Maybe you outsourced to an agency and you’re not sure they’re earning their fee. Maybe you’ve been flying solo and you’re hitting a ceiling. Whatever the story, the question is the same: are your Google Ads actually delivering, or are they just spending money?

I’m not here to take over. I’m here to tell you the truth, spot the gaps, and show you where the leverage is.

What I review

Honest enough to tell you your ads are fine

Sometimes the ads are working. Sometimes the problem isn’t Google Ads at all—it’s the offer, the landing page, or the funnel. I’ll tell you which, and I won’t push you to hire me if you don’t need me.

Who this is for

Fractional PPC makes sense if you’re already running ads and you want expert oversight without full handover. You’ve got someone (internal, agency, freelancer) doing the day-to-day, but you need a senior-level review. Or you’re managing it yourself but you’ve hit a wall and you need a strategy refresh. This works for businesses across Chester, Widnes, Runcorn, and beyond—ecommerce, trades, services, whoever relies on Google for customers.

How fractional advisory works

  1. Discovery callWe talk about your current setup, goals, pain points. I’ll ask questions that matter.
  2. Deep diveI review your live account—structure, performance, data, tracking. I’ll build a detailed audit.
  3. Strategy sessionWe sit down with findings and opportunities. I show you what’s working, what’s not, and the priorities.

Ongoing or project-based—your call

Some clients want a monthly check-in and strategy refresh. Some want a deep dive once a quarter. Some want a one-off audit and then radio silence. We work it out on a call. You’re not locked into anything; it’s built around what you actually need.

Frequently asked questions

What's the difference between a consultation and an audit?

A consultation is strategy and advice—I review your setup and give you a roadmap. An audit is deeper and fixed-scope—it’s a diagnostic with detailed findings. You pick based on what you need.

Do you work with people who have other PPC people managing their accounts?

Yes. I can act as a strategic advisor, review work, flag issues, or give you a second opinion without stepping on anyone’s toes.

How long does a strategy consultation take?

Usually 2–3 hours of my time across a week or two. Discovery call, account review, then a detailed feedback session.

Can you help if we're in Greater Manchester or the North West?

I work across the UK, so geography doesn’t matter. Chester, Ellesmere Port, Frodsham, Wrexham—the process is the same.

What happens after the consultation?

You get a clear roadmap of priorities and opportunities. You can implement them yourself, pass them to your existing team, or book ongoing support. No obligation.

How do you charge for this?

Strategy and advisory start from £300/month for ongoing work, or I can quote a one-off project. Book a call and we’ll discuss what makes sense for your situation.

Need a straight answer about your Google Ads?

Book a consultation. We'll review your current setup and give you a clear picture of what's working and what needs to change.

Call 07410 907 104 Book a consultation