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What's Bleeding Your Ad Budget

Most accounts I audit are spending 30–50% more than they should, and nobody realised it. Bad keyword match types. Tracking that doesn’t work. Bid strategy pointed the wrong way. Ads running to pages that don’t convert. It adds up fast.

A proper audit finds it. This is a diagnostic service—fixed scope, clear deliverable, no pressure to hire me for ongoing work.

What's in a Full PPC Audit

Standalone Diagnostic—No Strings

You get a written report. It’s yours. You decide whether to hire me to fix it or implement the changes yourself. I don’t hide the findings or upsell aggressively. This is honest consulting.

Who Needs an Audit

Anyone with Google Ads running for more than 3 months. If you haven’t had expert eyes on your account since launch, there’s waste. If you’re spending £500+/month and not sure why conversion rates slipped, there’s definitely waste. If you’re managing ads yourself and want a sanity check—that’s what an audit is for.

I work across ecommerce and trades. Goldthorpe, Conisbrough, Bentley, Doncaster—I audit for all South Yorkshire businesses running Google Ads.

The Audit Process

  1. Request & scopeTell me what you’re running (budget, business type, goals). I quote a fixed price on a call.
  2. Deep diveI review everything: account structure, keywords, tracking, bids, creative, landing pages.
  3. Written reportClear findings, prioritized fixes, estimated savings or opportunity. Plus a 30-min debrief call.

Frequently asked questions

How much does an audit cost?

Price varies by account size and complexity. I quote on a call. Typical audits are £500–£1,500 depending on scope. Small accounts on the lower end, complex multi-channel accounts higher.

What if I don't hire you after the audit?

That’s fine. You get the report, implement the changes yourself or with another agency. No follow-up pressure from me.

Can you audit a Google Ads account I don't have direct access to?

No. You need to give me account access or provide account screenshots and data. I can’t audit blind.

How long does an audit take?

Typically 5–10 working days depending on queue. I’ll give you a timeline on the call.

Is this audit format specific to South Yorkshire or Goldthorpe?

No. The audit is the same regardless of location. But I have hands-on experience with South Yorkshire business niches—trades, home services, local ecommerce—so I’ll spot South Yorkshire-specific opportunities.

Can I get an audit recommendation without paying for the full thing?

Not really. A proper audit requires time and access. But a free 20-minute call can help you understand if an audit makes sense for you.

Get Clarity on Your Ad Spend

A good audit typically saves more than it costs. Let's find out what's actually happening in your account.

Call 07410 907 104 Request a PPC audit