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Why audits matter

Most Google Ads accounts have 20–40% wasted spend. Bad keywords. Audiences too wide. Bids bleeding into low-intent traffic. Tracking that doesn’t match reality. An audit finds it, quantifies it, and tells you how to plug the leak.

What a PPC audit diagnoses

I dig into the mechanics of your account, not the marketing strategy. I’m looking for structural problems — the kind that persist whether you’re running ads for Hythe services, Southampton ecommerce, or anything in between.

Specific focus: keyword health, audience creep, bid strategy drift, tracking accuracy, and conversion attribution. I’ll also flag duplicate keywords, negative keyword gaps, and ad extensions that should be live but aren’t.

What you'll get in the audit report

The scope

One fixed audit. I review your account once, prepare a report, and I do a walkthrough call. That’s it. No ongoing changes, no management. You decide what to do with the findings.

If you want me to implement the fixes or manage the account moving forward, that’s a separate conversation.

How an audit works

  1. BookTell me your account size, main focus (ecommerce, leads, etc.), and any specific concerns.
  2. AccessYou grant read-only access to Google Ads. I pull data on keywords, audiences, conversions, and spend.
  3. Deep diveI spend 3–6 hours depending on account size. I review everything: structure, logic, tracking, leaks.
  4. ReportYou get a written report (usually 4–8 pages) with findings, quantified waste, and fix roadmap.
  5. WalkthroughWe hop on a call for 30–45 minutes. I walk you through the report, answer questions, and confirm your next steps.

Right for you if…

You’re spending £500+ per month and want to know if it’s efficient. You’ve never had your account reviewed by a senior person. You suspect waste but don’t want to overhaul everything. You’re in Hythe, Hampshire, or anywhere in the UK and want a blunt diagnosis.

Frequently asked questions

How much does a PPC audit cost?

Pricing depends on account size and complexity. Small accounts (under £1k/month spend, single vertical): £500–£800. Medium accounts (£1–£5k/month, multiple products): £1,000–£1,500. Large or complex accounts (multi-product, international): £2,000+. I’ll quote after a 10-minute discovery call.

Do you audit accounts outside Google Ads?

I focus on Google Ads audits. If you’re running Bing, Facebook, or other platforms and want a PPC audit there, let me know — I can probably help, but my bread and butter is Google.

Will you help me fix the problems you find?

Not as part of the audit. But if you want management after, we can discuss that separately. Or you can hand my roadmap to whoever’s running your ads.

How long before I get the report?

Usually 10–15 working days from the day you grant access. Depends on account size and my schedule.

Do you audit Hythe and Hampshire business accounts?

Yes, absolutely. I’ve worked with clients across Hampshire — Southampton, Eastleigh, Cowes, Fareham, Romsey, and beyond. Location doesn’t affect the audit process.

What if my account is new or tiny?

If you’re spending under £200/month or have less than a month of data, an audit is premature. Wait until you’ve got 4–6 weeks of spend and conversion data to work with. Then it’s worth auditing.

Know if you're wasting money

Book a quick discovery call. Tell me about your account and current spend. I'll outline what an audit would cover and give you a fixed price. No obligation.

Call 07410 907 104 Request a PPC audit