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When to bring in a senior PPC strategist

You might already have someone running your ads — in-house, agency, or freelancer. But you’re not entirely sure if they’re doing it right. Your ROAS feels flat. You wonder if there are wasted spend pockets. You want a sanity check from someone with no skin in their game.

That’s where fractional strategy comes in. I audit your account, spot the drift, give you the path forward, and let you decide what to do. No long contracts. No hand-holding required. Just blunt, senior advice.

What a PPC strategy consultation covers

This is not account management

You stay in control. I don’t touch your account after the audit. I tell you what to do, you decide whether to do it. You implement or hand the roadmap to whoever’s running your ads. No ongoing fees unless you want my input on specific decisions.

Pricing

Strategy sessions are billed on a call-by-call basis. Depending on account complexity and depth, expect £300/month as a floor for ongoing fractional advisory. Standalone audits are quoted per engagement — call to discuss your specific needs.

No contracts. No retainer unless you ask for one.

The process

  1. BookWe schedule a call and agree on scope (full audit, specific channels, tracking review, etc.).
  2. AccessYou grant me read-only access to your Google Ads account.
  3. AnalyseI spend 2–4 hours reviewing, depending on account size. I check structure, keywords, audiences, tracking, and competitive landscape.
  4. ReportI send you a roadmap with top findings and fixes. We hop on a call to walk through the strategy.

Right for you if…

You’ve got ads running and want validation. You don’t need someone to execute (you’ve already got that covered), but you want a senior second opinion. You’re in ecommerce or home services and suspect there’s cash on the table. You’re based in Hampshire or the UK and value blunt, experienced guidance over hand-holding.

Frequently asked questions

Do you offer ongoing fractional strategy?

Yes. If you want quarterly reviews, monthly optimisation guidance, or ad-hoc advice, we can set that up. Pricing depends on frequency and depth — call to discuss.

Will you audit my competitor's ads too?

As part of your strategy review, absolutely. I’ll pull their keywords, audiences, and ad copy (what’s publicly visible) and show you where they’re winning and where they’re exposed.

What if I need someone to implement your recommendations?

I can do that too — management is a separate service. Or you can hand my roadmap to whoever runs your ads. Your call.

How much does a full PPC audit typically cost?

Depends on account complexity. Small accounts (under £2k/month spend) might be £500–£800. Larger or more complex accounts (multi-product, several campaigns) could be £1,500+. I’ll quote after our first call.

Are you available for Hythe and Hampshire businesses?

Yes. I work with clients across Hampshire — Southampton, Eastleigh, Cowes, Romsey, Fareham, and beyond. All remote, so location is irrelevant.

How long does an audit take?

Typically 2–4 weeks from access to final report, depending on account size and my schedule. Complex accounts with multiple products or international audience take longer.

Get clarity on your ads

Book a no-obligation strategy call. Tell me what you're running and what's stuck. I'll outline an audit scope and pricing, and you'll know within an hour if it's worth doing.

Call 07410 907 104 Book a consultation