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What wastes money in Google Ads

Broad match keywords pulling in wrong intent. Overlapping audiences. Tracking that’s incomplete or broken. Bids too high for low-intent searches. Audiences running where they shouldn’t. Campaigns nobody’s looked at in months. I find these things and show you exactly where the leaks are.

An audit tells you what's broken

I spend 2–3 hours in your account. I look at structure, targeting, tracking setup, audience overlap, keyword performance, landing page alignment, and bid strategy. Then I write up a clear report: here’s what’s wasting money, here’s what’s working, here’s what needs fixing.

You get the findings. You decide what to do. No pressure to hire me for ongoing management, though that’s an option if you want it.

What the audit covers

How the audit works

  1. We schedule a callYou tell me about your business, goals, and budget. I ask the questions that matter.
  2. I audit your accountYou grant me read-only access. I dig in for 2–3 hours, systematic and thorough.
  3. You get the reportClear findings, prioritised by impact, with plain-English explanations and next steps.

Who needs an audit

Businesses in Leicestershire, Crowland, Bourne, and the surrounding areas running Google Ads but unsure whether it’s working. Maybe you inherited a messy account. Maybe you just want an expert pair of eyes. Or maybe you’re tired of guessing. An audit is the fastest way to know what’s real.

Frequently asked questions

How much does the audit cost?

Price depends on account complexity and scope. I’ll give you a quote after our initial call. You’ll know the cost before we start.

Do I have to hire you after the audit?

No. The audit is standalone. You get the findings and decide what to do. Honestly, some accounts just need a one-off fix. Others benefit from ongoing management. I’ll tell you which is which.

Can you audit accounts in Market Deeping and Leicestershire specifically?

Yes. I audit accounts for businesses across the UK. Location doesn’t affect my ability to review your ads and strategy.

What if my tracking is broken?

That’s often the first thing we find. If your conversion tracking is incomplete, everything else is guesswork. The audit will show you what’s missing and point you to the fix.

How detailed is the report?

Detailed enough to act on, clear enough to understand without PPC jargon. I explain what I found, why it matters, and what you should do next.

Can I get the audit before deciding to work together?

The audit itself is the decision point. It’s low-commitment—you learn what’s wrong with your account, then decide your next move from there.

Find out what's really happening in your ads

Request a PPC audit. We'll uncover the waste, spot the gaps, and give you a clear roadmap.

Call 07410 907 104 Request a PPC audit