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What a real PPC audit looks like

Not a fancy report with vanity metrics. I deep-dive into your account and answer three questions:

Is your money going to the right keywords and audiences? Am I seeing spend on low-intent terms or audiences that don’t convert? Are you tracking properly? Do you actually know which keywords drive revenue? What’s being left on the table? Audiences you’re not reaching, bid strategies that could scale you faster, structure problems slowing growth.

The audit covers

The honest part

I audit accounts run by good teams and accounts run by cowboys. Sometimes I find you’re doing fine and shouldn’t change anything. Sometimes I find you’re burning £2,000/month on keywords that never convert. I tell you the truth, not what you want to hear.

Fixed scope. No obligation. One clear report.

You get a written audit (typically 5–10 pages), a call to walk through findings, and a list of recommended fixes with priority. Then you decide: DIY fixes, hire me ongoing, or ignore it. Your call.

Audit timeline

  1. Scoping call15 mins. What does your account do, what’s your main goal, what hurts most right now?
  2. Deep reviewI spend 3–5 hours in your account, pulling data, cross-checking tracking, building a findings list.
  3. Findings reportWritten audit with priority fixes, cost-benefit sketches, and what each fix would cost in time and management.
  4. Walkthrough call30 mins. I walk you through findings and answer questions. Then you decide what’s next.

Frequently asked questions

How much does an audit cost?

Depends on account size and complexity. A typical small-to-mid Leicestershire business account is £300–£600. Call me with your annual ad spend, and I’ll quote accurately. No surprises.

What if you find massive problems? Can I hire you to fix it?

Absolutely. The audit often leads to an ongoing management agreement. But there’s zero pressure—I’ll give you a cost to fix and let you decide.

Do you audit ecommerce and home services equally?

Yes. I specialise in both. Ecommerce tracking is transaction-level revenue. Home services are phone calls, leads, and job conversions. Both need clean audit.

How long until I get results from audit recommendations?

That depends on what’s broken. A tracking fix might improve clarity in days. A bid strategy change might take a month to show real impact. I’ll tell you what’s urgent vs. what’s ‘nice to have.’

Can you audit my Oakham or Leicestershire Google Ads account?

Yes. I work UK-wide and remote. Geographic location doesn’t matter—accounts are cloud-based. I just need access to your Google Ads dashboard.

What if my current agency won't share account access?

That’s a red flag. A legitimate agency should let you audit. If they won’t, I’d question what they’re hiding. You own your account.

Ready to see where your ad money is really going?

Request an audit. Tell me your ad spend, and I'll quote a fixed price. No surprises. Just honest findings and clear next steps.

Call 07410 907 104 Request a PPC audit