Google Ads Audit for Poole Businesses

What a PPC audit actually uncovers

Most businesses running Google Ads have blind spots. Tracking is incomplete. Keywords are broad when they should be specific. Budgets are split inefficiently across campaigns. Ad copy is tired. Audiences are overlapping. We come in and find what’s broken, what’s inefficient, and where your spend is actually wasted. Then we give you a clear report with recommendations you can act on—whether you implement them yourself, or decide to work with us.

What we look for in an audit

• Conversion tracking — is it set up correctly? Are you actually measuring what matters?
• Account structure — are campaigns and ad groups organised logically, or are they a mess?
• Keywords and matching — are you bidding on things you shouldn’t? Is match type creating wasted impressions?
• Budget allocation — are you spending on your best performers, or spreading budget evenly?
• Ad copy and testing — when was the last time these ads were refreshed? Is anything being tested?
• Landing pages — are ads pointing to relevant pages, or generic homepages?
• Audiences and exclusions — are you excluding competitors, low-intent searchers, and known non-converters?

Who audits are for

Audits make sense if you’ve been running ads for a while and suspect something’s off—but you’re not sure what. Or if your account has grown organically and feels disorganised. Or if you’ve hired an agency before and want an independent view. Or if you’re a Poole or Dorset business new to ads and want to validate your setup before scaling spend.

The audit process

1. You share accessGive temporary read-only access to your Google Ads account and Google Analytics. Takes five minutes.
2. We dig inTypically takes 3–5 days depending on account size and complexity. We review structure, tracking, performance, and trends.
3. Written reportYou get a detailed breakdown of findings, recommendations ranked by impact, and estimated opportunity cost of fixes.
4. ConversationWe walk through the report, answer questions, and discuss next steps—whatever you decide.

What happens next is up to you

Some clients take the report and run with it. Some want help implementing fixes, which is where ongoing management or project work comes in. Some realise their ads are actually sound and focus on other priorities. All of those are good outcomes. The audit is about clarity.