Google Ads Audit for Wimborne Minster Businesses

What a PPC audit finds

Most Google Ads accounts have money leaking. Keyword bids left on autopilot. Audiences too broad. Ads that haven’t been refreshed in months. Conversion tracking that’s broken or incomplete.

A good audit catches these gaps and shows you exactly where to tighten up. I’ve been auditing Google Ads accounts for 12 years—£2M+ in managed spend gives you a sense of the patterns.

An audit reviews

• Keyword and bid strategy — Which keywords are wasting money? Which should have higher bids? Are you bidding on brand keywords you don’t need?
• Audience targeting — Are your audiences too broad, too narrow, or irrelevant? Are you excluding the right people?
• Ad creative — How old are your ads? Are they driving clicks to the right landing pages? Do they have the right extensions?
• Conversion tracking — This is the killer. We check if Google actually knows what a conversion is and if the numbers match your backend.
• Account structure — Are campaigns organised logically? Are negative keywords working? Is your budget allocated sensibly?

How an audit works

1. 1. You request the auditTell us your business, spend range, and what you’re most worried about. We give you a fixed quote.
2. 2. We dig inWe ask for read access to Google Ads and Google Analytics. Then we audit—usually 3-5 days for a thorough review.
3. 3. Audit reportYou get a written report with findings, screenshots, and exact recommendations. We can also do a call to walk through it.
4. 4. No tie-inImplement the fixes yourself, hire your agency to do it, or call us for ongoing work. Your choice.

Ecommerce and home services focus

Our audit checklist is tuned for ecommerce (D2C brands, Shopify, WooCommerce) and home services (plumbers, builders, electricians, roofers). We know the unique tracking and attribution challenges in both niches.

Why request an audit

• Your ROAS has dropped in the last 2-3 months.
• You’re spending £1k+/month but have no clear view of ROI.
• Your agency won’t share detailed data or explain the strategy.
• You want to know if Google Ads is viable for your business before investing more.
• You’re in Wimborne Minster, Dorset, or anywhere across the UK.