Google Ads Audit for Ferndown Businesses

What a PPC audit finds

Your Google Ads have been running for months—or years. You see the spend, you see some leads or sales, but you don’t have a clear picture of what’s working and what’s a leak.

An audit is a forensic look: conversion tracking accuracy, audience overlap, bid strategy leaks, landing page mismatches, seasonal gaps. I pull all the data, analyse it, and tell you what’s costing you money and what you should do about it.

The audit covers

• Tracking integrity — Is conversion data correct? Are you losing revenue to under-counting?
• Audience strategy — Which audiences drive actual revenue? Which are you wasting budget on?
• Ad copy & creative — Which headlines, descriptions, and assets perform? Which should pause?
• Keyword & search term analysis — Are you bidding on words that don’t convert? Missing high-intent keywords?
• Landing page alignment — Do your ads match the page users land on? Where are the friction points?
• Bid strategy & budget — Is your bid strategy appropriate for your goal? Is your daily budget too low or too high for your market?

Real diagnosis, not sales pitch

If your ads are fine—already profitable, tracking is sound, you’re capturing the demand in your market—I’ll say so. I’ve turned down management work for clients whose ads don’t need it.

But if there’s low-hanging fruit (misaligned keywords, a bad landing page, gaps in conversion tracking), the audit will find it and give you a roadmap to fix it. You do the work yourself, or you hire someone—that’s up to you.

The audit process

1. Scope & quoteYou share account access (read-only), business goals, and current performance data. I quote a fixed fee based on account complexity.
2. Analysis1–2 weeks. I pull Google Ads, Analytics, and search term data. Build spreadsheets, spot gaps, prioritise findings.
3. Presentation & recommendationsVideo walk-through or call. Here’s what I found, here’s the impact, here’s what to do. You own the roadmap.