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Most businesses waste 20–40% of ad spend without knowing

Bad audience targeting. Broken conversion tracking. Bid strategies that don’t match your margins. Duplicate keywords. Negative keywords you forgot to add. A professional audit finds these in a few hours. Some clients fix them and run — others bring me on for ongoing management. Both are fine by me.

What the audit covers

Works for any size business

Whether you’re spending £500/month or £50,000/month, the audit methodology is the same. I look at ecommerce (where margin matters) and home services (where lead quality matters). Most audits find between 1–3 areas causing genuine waste. Small tweaks = big savings.

Fixed scope, quote on call

The audit covers the areas above and takes 3–5 hours depending on account size. I’ll quote you upfront after a brief discovery call so there’s no surprise.

Audit process

  1. Discovery call5–10 minutes. You describe your business, margins, and goals. I scope the audit and give you a price.
  2. Deep auditI review your account, tracking, strategy, and performance data. Takes a few days depending on complexity.
  3. Results presentationWritten report + call to walk through findings, quick wins, and recommendations. You’re in control of next steps.

Frequently asked questions

What happens after the audit? Do I have to hire you?

No obligation. I give you the audit report and recommendations. You can implement them yourself, hire someone else, or hire me for ongoing management. I’m not here to upsell — I’m here to give you the truth about your account.

How much does an audit cost?

Depends on your account size and complexity. I’ll give you a fixed price after the discovery call, not based on how many hours I think it’ll take — you’ll know the cost upfront.

Can you audit accounts in Royal Leamington Spa or West Midlands specifically?

Yes, I work with businesses across the UK. Whether you’re based in Warwick, Coventry, Rugby, or anywhere in the region, the audit process is the same. Location doesn’t affect Google Ads strategy or tracking.

What if the audit finds nothing wrong?

It happens. I’ve audited well-run accounts where the owner is already doing it right. I’ll tell you that honestly, and we can either wrap up or discuss strategic scaling instead.

Is this useful if I already have an agency?

Absolutely. If you’re unsure whether your current agency is optimising well, a third-party audit gives you an independent view. Sometimes it validates their work; sometimes it highlights gaps. Either way, you get clarity.

What kind of businesses do you audit?

Primarily ecommerce and home services, because those are what I specialise in. But happy to discuss if your business is outside those niches.

Stop losing money on wasted Google Ads spend

A professional audit finds the gaps most people miss — usually 1–3 quick wins you can implement immediately. Fixed price, fixed scope, no obligation.

Call 07410 907 104 Request a PPC audit