PPC Consultant for Barrowford Businesses

Sometimes you need a second opinion

Your in-house team or agency is doing OK, but something feels off. CTR is down. Cost-per-lead is creeping up. You’re not sure if it’s the market or if they’re missing something.

That’s where fractional advisory comes in. I come in as your strategic advisor — audit the work, identify gaps, build a roadmap, and either coach your team or step in on specific campaigns.

Types of work we do

• Quarterly strategy reviews — Dive into account structure, bid strategy, keyword mix, and competitive landscape. We build a 90-day roadmap.
• Campaign audits — I review 1–3 specific campaigns and tell you what’s draining spend and how to fix it.
• Fractional management — I take the wheel on one campaign while your team runs the rest. You see the difference.
• Competitive intelligence — Who’s bidding on what? What’s their bid strategy? What can you steal?
• Technical fixes — Conversion tracking broken? Landing page URLs mismatched? I fix the data plumbing.

Typical fractional engagement

1. Initial audit90 mins reviewing your accounts, your team’s playbook, recent changes. I’ll give you a diagnosis — what’s working, what’s costing you money, what to prioritise.
2. Strategic roadmapA written plan for the next quarter — campaign restructures, bid shifts, new audience tests, landing page optimisations. You own the execution.
3. Monthly check-ins60-minute calls to review progress, adjust based on performance data, and handle ad-hoc questions. You can also ask me to audit a specific campaign mid-month if something looks weird.

Pricing is a conversation

Quarterly retainers start from £300/month — that’s really entry-level (one campaign, monthly check-ins). Most serious work is quoted per engagement once I see what you’re doing. Book a call and we’ll work out what makes sense for your situation.