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You Don't Always Need Full Management

Maybe you have an in-house marketer handling your Google Ads. Or an agency already manages your account. But something feels off. Keywords aren’t performing. Spend isn’t tightening. Conversion tracking is a mess. Or you’re scaling fast and need strategic input from someone who’s seen what works at your stage. That’s where I come in. I work as a senior advisor—auditing your strategy, identifying the gaps, and guiding you (or your team) toward the levers that actually move the needle.

When You Need a PPC Consultant

This Isn't General Advice

I don’t do generic “Google Ads best practices” consultations. I dig into your account, your margins, your ideal customer. Then I tell you specifically what to change, why, and how to measure it.

What Consulting Looks Like

We start with a deep dive into your current setup. I pull your data, review your keywords, check your conversion tracking, analyse your competition. Then I sit down with you (or your team) and lay out the gaps: where you’re wasting money, where you’re missing opportunities, what’s broken, and what a winning strategy looks like for your specific business. From there, we work together—you implement, I advise, we iterate. This could be ongoing fractional work or a fixed project. We figure it out on a call.

The Consultation Process

  1. Initial Deep DiveYou grant me access to your Google Ads account and analytics. I review everything: keywords, bids, audiences, conversion tracking, landing pages.
  2. Strategy Audit CallWe discuss what I’ve found. I present the gaps, opportunities, and a clear roadmap. No corporate fluff—real, actionable insights.
  3. Ongoing Support (Optional)Whether it’s monthly check-ins, help implementing changes, or full fractional strategy work, we define what ongoing looks like for you.

Frequently asked questions

Is this different from just hiring you to manage my ads?

Yes. Management is hands-on, daily optimisation. Consulting is strategic oversight—auditing, advising, guiding your team or your current agency. It’s for people who want expert input without full outsourcing.

How much does consulting cost?

Pricing depends on scope. We discuss your needs on a call and I’ll provide a tailored quote. There’s no one-size-fits-all fee.

Can you advise on Clitheroe-specific Google Ads strategies?

Absolutely. Whether you’re a local business in Clitheroe, Greater Manchester, or running ads nationally, I’ll audit your strategy and advise on what works for your geo-targeting, local market, and competitive landscape.

What if I need you to implement the changes too?

That’s fine. We can structure it as fractional work—you’d move to the ongoing consulting model, and I’d help execute alongside strategic guidance. We discuss what fits on the call.

How long does a typical audit take?

The deep dive and analysis takes me 3–5 days depending on account complexity. The strategy call is usually 60 minutes. Then we go from there.

Do you work with agencies?

Yes, I work alongside agencies and in-house teams as a senior advisor. Sometimes an outside perspective catches gaps internal teams miss.

Get a Senior Second Opinion on Your Google Ads

Book a consultation call. Bring your current setup, your questions, and your goals. I'll audit your strategy and show you exactly what needs to change.

Call 07410 907 104 Book a consultation