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When you need a second opinion on your ads

If you’ve got in-house paid media or an agency already handling Google Ads, sometimes you need an outsider’s eye. I specialise in catching what others miss—bid strategy blind spots, tracking gaps, creative angles nobody’s tested, wasted budget sat in middle-of-funnel keywords.

I’m blunt. I won’t dress it up. If your ads are solid, I’ll say so. If they’re bleeding budget, we’ll work out why.

Fractional consulting & strategy

Not a replacement for daily management, but a working partner

You keep your current setup. I come in, spot the issues, and either coach your team or hand you a roadmap to fix it. If it turns out your ads need hands-on redesign or you want me running them full-time, we’ll talk about that separately.

Why fractional beats full-time for some teams

If your account’s already running and you’ve got someone steering it, you often don’t need me in the weeds every week. You need clarity—a senior eye checking every quarter, spotting drift, and course-correcting. That’s cheaper, less disruptive, and keeps your team sharp because they know external audit is coming.

How fractional consulting works

  1. Initial audit callYou brief me on your current setup, goals, and pain points. I ask detailed questions about structure, spend, tracking, and results.
  2. Deep auditI review your campaigns in detail, test tracking, check competitor moves, and build a clear findings document.
  3. Strategy session & roadmapWe walk through findings together. I prioritise fixes, explain why, and hand you a clear action plan. Then we agree on follow-up cadence.

Frequently asked questions

Do you work with Accrington-based agencies and in-house teams?

Yes—that’s exactly who I work with. Whether you’re in Accrington or elsewhere in Greater Manchester, if your team’s running ads, I can audit and advise without stepping on toes.

What if we want you to take over full management later?

We’ll cross that bridge if we get there. If fractional work uncovers problems that need ongoing hands-on management, we’ll discuss a full engagement and pricing.

How much does a consulting audit cost?

I quote based on the scope of your account and depth of audit needed. Let’s have a call and I’ll give you a clear fixed fee before we start.

Can you audit Microsoft Ads or social advertising too?

Google Ads is my depth. I can comment on related channels, but if you need deep social or Bing strategy, I’ll be honest that’s not my specialism.

How long does an initial audit take?

Depends on account size and complexity. For a typical SME account, I spend 4–6 hours on deep review, then we schedule a 90-minute strategy session to walk through findings.

Will this help us stay competitive in Accrington's market?

If your competitors are using Google Ads locally, an audit will show you where they’re winning and where you’re leaving budget on the table. That competitive clarity is often worth far more than the audit cost.

Need clarity on your Google Ads spend?

Let's talk. I'll do a detailed audit, give you straight feedback, and build you a roadmap. No obligation, no hard sell—just a working conversation about where your account is and where it could go.

Call 07410 907 104 Book a consultation