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When Do You Need a Consultant?

You’ve got a PPC manager — in-house, agency, freelancer. But something feels off. Spend is rising, leads are flat. Or you’re planning a campaign and want validation before you launch. Or you inherited a mess and need someone to untangle it.

That’s where a consultant comes in. I review your account, spot the gaps, and advise. You stay in control. Your team stays in place.

Typical Consulting Engagements

The Honest Audit You Actually Need

Most agencies audit to justify a takeover. I audit to give you what’s actually broken. Sometimes the answer is ‘your manager is fine but you need different targeting.’ Sometimes it’s ‘this campaign is a sinkhole.’ Sometimes it’s ‘scale what’s working and kill the rest.’ You get the truth.

Burton Latimer in the London Commuter Belt

Your CPCs are high because of competition from London-based businesses. That’s a strategic fact that affects how you should bid, target, and budget. Many consultants miss this. We don’t.

Fractional or Per-Engagement

Some clients want ongoing advisory — a couple of hours monthly, checking in as campaigns evolve. Others want a one-off audit and recommendations. Both work. We quote based on scope — call to discuss what you actually need.

Who Should Hire a Consultant

Frequently asked questions

How much does consulting cost?

It depends on scope. An audit might be one quote. Ongoing fractional advisory is another. Call and tell us what you need, and we’ll quote fairly. If you’re ready for full management, see the PPC Agency page — that starts from £300/month.

Do you work with Burton Latimer businesses?

Yes. We’re UK-wide and remote. We’ve worked across Bedfordshire, Northamptonshire, and beyond. Location doesn’t matter — your strategy and execution do.

What if your audit tells us to switch agencies?

That’s a legitimate outcome. We’re honest. If your current manager is solid and the issue is targeting, we tell you. If they’re underperforming, we say that too. Our job is your success, not protecting someone else’s contract.

Can you help with Performance Max?

Yes. We audit and advise on Performance Max campaigns. Smart Bidding strategies, feed setup, conversion tracking — it all matters. Many Performance Max campaigns are set and forgotten. We dig in.

Do you offer training for our team?

Yes. We can run sessions on bid management, audience setup, conversion tracking, or whatever your team needs. Price is on a call — depends on length and depth.

What's the typical turnaround for an audit?

We don’t publish a specific timeline because it depends on account size. Small accounts: 5–7 days. Larger accounts: 2 weeks. We give you a clear date upfront.

Get an expert second opinion on your Google Ads

Book a consultation. Tell us what's happening with your account. We'll scope the work and quote fairly — no hard sell, just honest advice.

Call 07410 907 104 Book a consultation