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When to Get Strategic Help

You’ve got someone running your Google Ads—an agency, a junior marketer, or yourself. But something feels off. Your ROAS is flat, your quality score is low, or you’re throwing money at keywords that don’t convert. Rather than overhaul everything, you need a senior voice to spot gaps and point you in the right direction. That’s where fractional consulting comes in. I’ll review your setup, identify the problems, and give you a clear roadmap—then either step in monthly to execute or hand it back to your team.

What I Offer

My Approach

I don’t do vanity metrics or false urgency. I’ll tell you if your campaigns are already good. I’ll also tell you if the platform itself—Google Ads—is the wrong fit for your business. My job is to give you honest insight, not to upsell you.

How a Consultation Starts

  1. Initial callYou tell me what’s not working and what you’ve tried. No pressure, just information gathering.
  2. Audit periodI review 4–6 weeks of your campaign data, chat with your team if needed, and spot the real problems.
  3. Strategy sessionWe sit down and I walk you through what’s wrong, why it matters, and what to fix first. Then we talk about whether ongoing advisory makes sense.

Frequently asked questions

What's the cost for ongoing advisory?

From £300/month, depending on frequency and scope. A quarterly check-in is different from a hands-on monthly implementation. I’ll quote you accurately on a call.

Do you work with businesses already using an agency?

Yes. I’ve worked with businesses who want a second opinion on their current agency’s work, or who want me to audit campaigns before committing further spend.

Can I hire you for just an audit?

Absolutely. You can get an audit and decide whether ongoing advisory makes sense. Quote on a call.

How long do strategy calls usually take?

Initial calls, 30–45 minutes. Deeper strategy reviews, 1–1.5 hours. I’ll give you a clear agenda upfront.

Do you focus on Olney businesses specifically?

I work UK-wide, including Olney and Bedfordshire. Olney’s in a high-cost area for Google Ads, so the strategy here often focuses on tight targeting and better landing-page experience to offset CPCs.

What if I want to switch agencies later?

No problem. I’ll help with the handover if needed. My goal is to improve your ads; if another team can do that better, that’s fine.

Want a Straight Conversation?

Let's talk about what's happening with your Google Ads right now and whether a second opinion would help.

Call 07410 907 104 Book a consultation