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When You Need Strategic Clarity, Not Agency Overhead

Maybe you have someone running your ads, but you’re not convinced they know what they’re doing. Maybe you’re running them yourself and hitting a wall. Maybe you’ve got a decent setup but suspect you’re leaving money on the table. That’s where fractional senior advisory comes in. I work with Dorchester businesses and beyond who need strategic guidance—someone who’s seen thousands of accounts, can spot what’s broken, and can either fix it hands-on or guide your team to fix it.

What Fractional Consulting Covers

The Honest Truth About Fractional Work

Fractional advisory works best when you or your team can execute between my sessions. If you need someone to do everything, you need ongoing management (which I offer separately). If you need a sanity check, a strategic refresh, or someone to unblock your team, this is it.

Who This Is For

Business owners in Dorchester or across the UK who already have Google Ads running but want expert eyes and hands. You might be spending £2k to £10k per month on ads and feeling like returns could be better. You might have a freelancer managing things but lack confidence in their approach. You might be doing it yourself and need guidance on the bigger picture. You might have a full campaign that just needs tactical fixes. Whatever the situation, fractional advisory gets you senior expertise without the agency retainer cost.

How It Works

  1. Consultation callWe discuss your current setup, frustrations, goals, and budget. I’ll ask about your account structure, performance, and what’s worked or failed in the past.
  2. Custom scopeDepending on the need—deep audit, ongoing coaching, hands-on optimisation—I’ll quote a tailored package. Pricing varies by complexity; I’ll give you clear numbers for what you’re getting.
  3. EngagementCould be a one-off audit, monthly strategy sessions, or a mix of coaching and hands-on work. You set the cadence.
  4. Clear outcomesEach engagement ends with a report: what changed, what to monitor, what’s next. No vague deliverables.

Frequently asked questions

How is this different from hiring full-time management?

Full-time management means I’m in your account daily, handling everything. Fractional advisory means you get strategic input and hands-on help for a defined scope—usually several hours per week or month, not full-time coverage.

Do you work with Dorchester clients?

Yes. I work UK-wide, remotely. I’ve advised Dorchester and wider Dorset businesses. Your location is irrelevant; your business model and willingness to act on advice matters.

What if I'm starting from zero?

Fractional advisory is better for accounts that already exist. For brand-new setups, I usually recommend full management for the first month or two to establish the foundation, then we can move to fractional support.

How long until I see improvement?

If there’s clear waste or structural problems, we can show improvement within 2–3 weeks. If it’s optimisation (testing new audiences or messaging), it might take 4–6 weeks to gather data. I’ll be specific in the audit.

Can you manage my account if I decide I want full-time help?

Yes. We can start fractional and move to ongoing management whenever it makes sense.

What's the cost?

Pricing depends on scope. I quote after the consultation call. A typical starting point is £300/month for 8–10 hours of support per month, but it varies based on what you need. We’ll have clear numbers before any engagement begins.

Let's Talk Strategy

Book a consultation and we'll discuss your account, goals, and what kind of fractional support makes sense. No obligation. If Google Ads isn't the blocker, I'll tell you.

Call 07410 907 104 Book a consultation