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When you need a second opinion

You’ve got someone running ads. Maybe they’re in-house, maybe they’re an agency. But something feels off. The CTR looks fine, but conversions are weak. Or you’re spending more but not earning more. Or you just don’t trust what they’re telling you. That’s where I come in. I’ll audit your account, spot what’s broken, and give you clarity. No ego. No loyalty to whoever set it up.

I offer three types of advisory

I specialize in ecommerce and home services.

Conversion tracking, attribution, and bid strategy are totally different in those niches. I’ve built and optimised accounts worth £2M+ in direct spend across both. If that’s not your space, I’ll tell you upfront.

What a typical advisory relationship looks like

You book a call. We talk through your current situation, your goals, and what’s frustrating you. From there, we design an engagement that makes sense—might be a one-time audit, might be two hours a week of strategic input, might be quarterly reviews. Pricing is a tailored quote based on the scope. I’ll never waste your time or mine on busywork.

Honest feedback included

If your current ads are actually fine, I’ll say so. If your in-house team is solid and just needs a tactical tweak, I’ll point it out. I’m not here to convince you to switch to me—I’m here to make your ads better, whether that means I stay involved or not.

Frequently asked questions

Can you help if we're based in Yeovil?

Absolutely. I’m remote and work with businesses across the UK. Dorset clients are welcome—Yeovil, Sherborne, anywhere in the county. We’ll do strategy calls online and stay connected via email and occasional video reviews.

How much does advisory cost?

It depends on the scope. Fractional management, one-off audits, and strategic training all have different price points. Book a call and we’ll quote based on what you actually need.

Do I have to commit to long-term engagement?

No. A one-time audit is fine. Fractional work is month-to-month. Training is a project with a defined end. I structure things based on what works for you.

What if we want you to take over completely?

Then we’re talking done-for-you management, not advisory. That’s a different service (see the PPC agency page). But yes, I do offer that too. We can build a plan together.

Can you train our in-house team?

Yes. I can do workshops on account structure, bid strategy, conversion tracking, audience setup—whatever gaps I see. Knowledge transfer is valuable whether you keep me around long-term or not.

Need a senior second opinion?

Book a consultation. 30 minutes to discuss your current situation, your frustrations, and what a working relationship might look like. No charge for the call itself.

Call 07410 907 104 Book a consultation