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When you need a senior perspective on your ads

You’re either managing ads yourself and want expert input, or you’ve got an agency but feel something’s off. Maybe your ROAS isn’t moving, your account structure feels chaotic, or you just want a second set of eyes. That’s what I do: fractional strategy, honest feedback, and actionable fixes without taking over your day job.

How it works

  1. Strategy sessionWe talk through your business, your ads, and what you’re trying to achieve. I ask the hard questions.
  2. Account reviewI audit your Google Ads setup—structure, bids, tracking, audience targeting. Spot gaps and waste.
  3. RecommendationsYou get a clear list: what’s working, what isn’t, what to change first. You decide what to action.
  4. Ongoing check-insIf you want, I’m available for monthly or quarterly reviews. You stay in control; I help you steer.

Typical reasons to bring me in

You stay in control

I’m not here to take over. You decide what to do with the recommendations. Some clients implement everything; others pick three things and reassess. Some bring me back monthly; others just want one call and move on. No pressure, no contract.

12 years of Google Ads thinking

Google Partner, Microsoft Ads certified. £2M+ in direct ad spend managed across ecommerce and home services. I know where money leaks and how to find it fast.

Frequently asked questions

What does a consultation cost?

It depends on scope. We quote on a call. The from £300/month anchor applies if you want ongoing advisory; one-off strategy sessions are priced differently.

Do I need to hire you ongoing?

No. A single strategy session is fine. Some clients come back monthly, others never return. It’s your choice.

What if I don't like the recommendations?

You don’t have to follow them. My job is to give you honest advice; your job is to decide whether it fits your business. Some advice might not be right for you, and that’s okay.

Can you help me with Droitwich-specific targeting?

Absolutely. I can advise on local search strategy, geo-radius targeting, and how to structure campaigns for towns like Droitwich and neighbouring Worcestershire areas like Bromsgrove and Redditch.

Do you review accounts for home services or ecommerce only?

I specialise in ecommerce and home services, but I’ll take a call from anyone. If it’s outside my wheelhouse, I’ll tell you upfront.

How long does a strategy session take?

First session is typically an hour. Follow-ups can be shorter. Depends on account complexity and your questions.

Get a second opinion

Tell me about your ads, and let's figure out whether a consultation makes sense. No charge for an initial conversation.

Call 07410 907 104 Book a consultation