PPC Consultant across Worcestershire

When you need a consultant, not an agency

Sometimes you don’t need someone to take over your Google Ads. You need someone who can look at what you’ve got, tell you what’s wrong, and show you or your team what to do differently.

That’s PPC consultancy. It’s a different relationship — less hands-on management, more strategic direction. I work with Worcestershire businesses that have in-house marketers, capable freelancers, or agency relationships already in place, but want a senior set of eyes to stress-test the thinking.

12 years in Google Ads and over £2M in ad spend managed directly means I’ve seen most of the mistakes worth avoiding. More useful than that, I’ve also seen what actually works — and it’s often simpler than the industry wants you to believe.

What PPC consultancy looks like in practice

• Strategy review — assessing whether your current account structure, targeting, and bidding logic make sense for your goals
• Second opinion — a clear read on whether your agency or freelancer is doing the right things
• Fractional support — working alongside your team on a retainer basis, available when decisions need making
• Campaign briefing — helping you brief a new campaign properly before anyone builds it
• Training and knowledge transfer — upskilling your team so they can make better day-to-day decisions
• Reporting sense-check — cutting through vanity metrics to focus on what the numbers actually mean

Who this is for

PPC consultancy suits businesses at a particular stage. You’ve got Google Ads running — maybe through an agency, a freelancer, or even in-house — but something doesn’t feel right. Performance has plateaued, spend has crept up, or you’re not confident the account is being managed with genuine expertise.

It also suits businesses preparing for growth. Before you scale ad spend significantly, getting an independent view on your account structure and tracking can prevent expensive mistakes later.

Worcestershire businesses I’ve consulted for cover a wide range: ecommerce brands running Shopping and Performance Max campaigns, home services companies trying to make local search work, and professional services firms unsure whether Google Ads is even the right channel for them.

How a consulting engagement works

1. Initial consultation callWe talk through what you’re running, what you’re trying to achieve, and where the friction is. This shapes what kind of support makes sense.
2. Access and reviewI get read-only access to your Google Ads account and analytics. I look at the actual data, not just a summary report.
3. Clear recommendationsYou get specific, prioritised actions — not a list of generic best practices. I tell you what to change and why.
4. Ongoing or one-offSome clients want a single session. Others want me available on a retainer for ongoing questions and decisions. Both work.

Coverage across Worcestershire and neighbouring counties

I work with businesses based in Worcestershire and those serving customers across the wider region — West Midlands, Herefordshire, Shropshire, Staffordshire, and Oxfordshire. If your Google Ads campaigns need to work across county lines, that’s entirely normal and something I deal with regularly.

All consultancy is delivered remotely. That means you get senior, direct access without the limitations of geography — whether you’re in Worcester city centre or a rural area of the county.