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Not a full-time hire. Strategic guidance from someone who's done it at scale.

You’ve got someone running your Google Ads — maybe an in-house marketer, maybe an agency. But you don’t have clarity on whether the strategy is right, whether the spend is efficient, or what you should prioritise next. That’s where I come in.

I work as your strategic advisor. Audit your current setup, stress-test your assumptions, spot the gaps, and give you a clear action plan. Then you decide whether to execute it yourself or hand it to whoever’s managing your account. No ego, no agenda.

What strategic consulting covers

Why you need this

Google Ads is a specialist skill. Most in-house marketers have never managed a seven-figure account. Most agencies have profit margins that conflict with your interests. You’re left guessing whether your current setup is good, great, or wasteful.

Fractional consulting gives you access to someone with 12 years’ hands-on experience and proven results at scale — without paying for full-time management. You get clarity, confidence, and a roadmap.

For Penryn and beyond

Whether you’re based in Penryn, Falmouth, Truro, or anywhere else in the UK, this works the same way. I’m fully remote, and most work happens via call and email. You stay in control; I stay in the background until you need advice.

The kind of questions I answer

Should we restructure campaigns? Is this keyword worth the bid? Why is conversion tracking inconsistent? Should we test this new audience? Am I overspending? What’s the bottleneck? I handle the hard thinking so you can make better decisions.

Frequently asked questions

How does this differ from full-time management?

You keep control and your existing team in place. I’m the advisor you call for big decisions, ongoing audits, and strategic guidance. It’s fractional — as much or as little as you need.

What does a typical engagement look like?

We agree on a scope (audit plus quarterly reviews, or monthly strategy calls, or project-based consulting). You pay from £300/month for fractional work, or we quote specific projects on a call. No long-term lock-in.

Will you tell me if my current agency is doing a good job?

Yes. Honestly. Sometimes they are. Sometimes they’re decent but could be better. Sometimes there’s waste. I’ll give you a straight assessment, whether you like it or not.

Can you work alongside our in-house team in Penryn?

Absolutely. I work with your team, not against them. Good consultants make the people they advise better at their jobs. That’s the goal.

What if we decide we need full management after consulting?

That’s fine too. We can transition from advisory to ongoing management if it makes sense. But I won’t push you toward it — I’ll tell you what you actually need.

How do you charge for strategy consulting?

From £300/month for fractional work (ongoing advice, quarterly audits). One-off projects are quoted on a call depending on scope. You only pay for what you use.

Let's discuss your PPC strategy

Book a consultation and we'll talk through your current setup, goals, and where you could improve. No cost, no pressure — just clarity.

Call 07410 907 104 Book a consultation