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Not every business needs an agency. Some need a consultant.

If you’ve got an in-house marketing team or a member of staff running your Google Ads, you might not need someone to take over entirely. What you might need is a senior expert who can look at what’s happening, tell you what’s wrong, and either fix it alongside your team or upskill the person who’s managing it.

That’s what I do as a PPC consultant. I work with businesses across Cornwall and the wider South West in a fractional or advisory capacity — reviewing strategy, setting direction, untangling accounts that have grown messy over time, and giving business owners and marketing leads the clarity they need to make better decisions.

With 12 years in Google Ads, £2M+ in ad spend managed directly, and experience working at scale through Growth PPC (£20M+ managed), I bring a level of expertise that most in-house teams or junior-managed accounts simply don’t have access to.

Situations where a PPC consultant makes more sense than an agency

What fractional PPC consultancy looks like in practice

Fractional support means I’m available to your business on a regular basis without you carrying a full-time hire. That might look like a monthly strategy session, access to me for questions as they arise, reviewing your agency’s work before you approve it, or working through a specific challenge with your team.

This is different from ongoing management. I’m not logging into your account every week to move bids. I’m the senior resource your team escalates to, the person who spots the strategic mistake before it costs you, and the expert who can translate what your agency or in-house team is reporting into plain English.

I work remotely across the UK, so Cornwall-based businesses get the same access as anyone else. We typically work via video call, shared screens, and direct access to your Google Ads account.

How consultancy engagements typically work

  1. Initial consultationWe talk through what you’re trying to achieve, what’s currently happening, and where the gaps are. I’ll ask direct questions and give you direct answers.
  2. ScopingBased on what we discuss, I’ll propose a consultancy structure that fits your situation — whether that’s a one-off strategic session, a short intensive engagement, or ongoing fractional support.
  3. EngagementWe work through the agreed scope. You get my full attention and honest input — not a templated report written by someone junior.
  4. OutcomeYou leave with clarity: a clear picture of what’s working, what isn’t, and exactly what needs to change. No jargon, no padding.

The second opinion you've been putting off

If you’ve had a nagging feeling your ads aren’t working as well as they should — but your agency keeps sending positive reports — that feeling is usually right. I offer a genuinely independent view. I have no incentive to tell you your campaigns are fine if they aren’t, and no incentive to recommend a full rebuild if a few changes would do it. Honest assessment is the only thing I offer.

Pricing and getting started

Consultancy is priced from £300/month, with the exact scope and fee tailored to your situation. Some engagements are short and focused; others are ongoing. I don’t publish a fixed rate card for consultancy because the right scope varies too much — book a consultation call and we’ll work out what makes sense.

I work with businesses across Cornwall, Devon, Dorset, and the wider UK. Remote-first, so your location within Cornwall isn’t a factor.

Frequently asked questions

What's the difference between a PPC consultant and a PPC agency?

An agency takes over management of your campaigns. A consultant advises on strategy, reviews what’s already happening, and works alongside your existing team or agency. If you already have someone managing your ads and you want senior expert input without a full handover, a consultant is usually the better fit.

Can you work alongside our existing agency?

Yes. I often work in this capacity — reviewing an agency’s work, helping the client ask better questions, and providing an independent view on whether the strategy and results make sense. This is particularly useful when you’re uncertain whether to renew or switch.

I'm based in Cornwall — do you work with local businesses?

Absolutely. I work with businesses across Cornwall and the South West. Everything is done remotely, so whether you’re in Truro, Falmouth, Newquay, Bodmin, or anywhere else in Cornwall, there’s no difference in how we work together.

What industries do you consult in?

My primary niches are ecommerce/D2C and home services/trades. I also work with professional services, clinics, and local service businesses. If your business has a real offer and you’re spending meaningfully on Google Ads, I can likely help — book a call and I’ll tell you honestly.

How much does PPC consultancy cost?

Consultancy starts from £300/month. The exact scope and structure depends on what you need — a one-off session is different from monthly fractional support. Book a consultation call and we’ll work out what’s right for your situation.

Do you offer one-off sessions rather than ongoing consultancy?

Yes. Some clients need a single strategy session or a focused review rather than ongoing support. Get in touch and we’ll work out the right scope.

Get a senior PPC expert in your corner

If you want honest, experienced input on your Google Ads — whether that's a second opinion, strategic direction, or fractional support — book a consultation call. We'll work out the right scope together.

Call 07410 907 104 Book a consultation