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When You Need a Second Opinion

Maybe you’ve got someone managing your Google Ads, but you’re not sure if they’re doing it right. Or maybe you’re handling the ads yourself but you’ve hit a wall and need guidance from someone with serious experience.

I work with businesses across Nottinghamshire — Retford, Worksop, Doncaster, and beyond — as a strategic advisor and fractional consultant. I’m not here to take over completely; I’m here to make sure you’re heading in the right direction.

What I Can Do For You

Why This Matters

Google Ads is not complicated if you know what you’re doing. But it’s very complicated if you don’t. Small account misconfigurations cost thousands in wasted spend. Big strategy mistakes mean you’re hitting the wrong audience. A fractional consultant who’s seen both can help you avoid those traps and make sure your ads work harder.

The Consulting Model

Pricing for advisory and fractional work starts at £300/month. The exact scope depends on what you need — whether that’s a one-off strategy session, monthly review calls, or hands-on tactical support. We’ll work that out on a call and quote you fairly for exactly what makes sense.

How Consultation Works

  1. Initial conversationYou tell me what’s working, what’s not, and what you need help with.
  2. Review and diagnosisI audit your account, analyse your data, and identify the key issues and opportunities.
  3. Guidance and supportWe work together on strategy, implementation, and ongoing optimisation however suits your business best.

12 Years of Real Experience

I’ve managed £2M+ in direct ad spend across ecommerce and home services. I’ve seen accounts work brilliantly and I’ve seen them waste thousands. I’ve trained junior PPC managers and audited work from major agencies. That experience means I can spot what’s right and what’s wrong fast, and I can give you the strategic guidance you need to move forward with confidence.

Frequently asked questions

Is this for me if I'm already working with someone on my ads?

Yes, absolutely. A lot of my consultation work is with businesses that have in-house managers or are with agencies but want a senior opinion to validate their strategy.

Do you work with Retford-based businesses?

Yes. I’m UK-wide remote and have worked with businesses in and around Retford, Nottinghamshire, and nearby areas like Bawtry and Worksop.

What's the minimum commitment?

No minimum contract. You can book a single strategy call, a one-off audit, or ongoing monthly consultation — whatever you need. No lock-in.

Can you help if my ads are actually working well?

Yes. If your ads are solid, I can help you find the next level — scaling safely, testing new audiences, optimising conversion rates, or exploring adjacent channels.

How do you price consulting if it's not a fixed monthly management fee?

We’ll discuss your needs on a call and agree on a price that makes sense — whether that’s a project fee, a monthly retainer, or hourly rate for spot advice. I’ll quote you fairly and upfront.

Can you help with Microsoft Ads as well as Google Ads?

I specialise in Google Ads, but I’m Microsoft Ads certified too. If you’re running parallel campaigns on both platforms, I can advise on strategy and help with setup.

Talk to a Senior PPC Consultant

Book a consultation call. We'll talk through your current situation, your goals, and what kind of advisory or fractional support would actually help. No pressure, just honest guidance.

Call 07410 907 104 Book a consultation