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When you need a consultant, not another agency

There’s a specific situation where a PPC consultant makes more sense than handing your account to an agency: you already have capacity in-house or through a freelancer, but you’re not confident the strategy is right. Or your results have plateaued. Or you’re about to scale spend and want a second set of experienced eyes before you commit.

I’m Stevie Morris — a freelance Google Ads consultant with 12 years of experience and over £2M in ad spend managed directly. I work with businesses across Nottinghamshire and the wider East Midlands region who need strategic input, not just execution.

What a PPC consultancy engagement might look like

I'm honest enough to tell you your ads are fine

If I look at your account and the work is solid, I’ll say so. I won’t manufacture problems to justify an ongoing retainer. If your current setup is performing well, the most valuable thing I can do is confirm that — and point you toward where the real growth lever is, whether that’s Google Ads or something else entirely.

Why experience level matters in PPC consulting

The strategic decisions in Google Ads — how to structure campaigns, which bidding strategy to use at which stage of account maturity, how to interpret conversion data, when to fight the algorithm and when to let it run — these aren’t things you learn from a course. They come from years of managing real accounts across different industries and spend levels.

I’ve worked on accounts from a few hundred pounds a month to large-scale budgets through my work with Growth PPC, which has managed over £20M in spend. That range of experience means I can usually spot what’s going wrong in a Nottinghamshire account quickly, because I’ve seen the same patterns across dozens of other accounts.

How a consultancy engagement typically works

  1. Introductory callWe establish what you’re trying to achieve, what you already have in place, and what kind of input would be most useful.
  2. ScopingDepending on what you need — fractional support, a one-off review, or an ongoing advisory role — I’ll outline what that looks like practically and what it costs.
  3. Engagement beginsWe work together in whatever format makes sense: calls, shared documents, account access, or a combination.

Who this works best for

Frequently asked questions

What's the difference between a PPC consultant and a PPC agency?

An agency typically runs your campaigns for you. A consultant advises on strategy, reviews what’s already in place, or works alongside your existing team. The right choice depends on whether you need execution or expertise — sometimes you need both, sometimes just one.

Do you offer one-off consultations or only ongoing retainers?

Both. Some clients need a single strategy session; others want ongoing advisory support. I scope each engagement individually — the best way to find out what makes sense for your situation is to book an introductory call.

Can you work with our existing agency rather than replacing them?

Yes. If you have an agency running your Nottinghamshire campaigns and you want a senior second opinion on their work, I can review the account and give you an honest assessment without disrupting the existing relationship.

What industries do you specialise in?

My strongest experience is in ecommerce and D2C brands, and home services or trades businesses. That said, Google Ads fundamentals transfer across verticals — if your business is outside those niches, the introductory call is the right place to find out whether I’m a good fit.

How much does PPC consultancy cost?

My anchor pricing starts from £300/month for ongoing engagements, but consultancy scope varies significantly. I give tailored quotes after an introductory call once I understand what you actually need.

Do you cover businesses across Nottinghamshire, including areas like Mansfield and Newark?

Yes — I work remotely with clients across all of Nottinghamshire and the wider region including Derbyshire, Lincolnshire, and Leicestershire. Location is not a barrier to effective PPC consultancy.

Want a senior PPC perspective on your campaigns?

Book a consultation and we'll talk through what you're working with, what you're trying to achieve, and where I might be able to help.

Call 07410 907 104 Book a consultation