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Strategy Without the Full Takeover

Not everyone needs full account management. Maybe you have someone running your ads. Maybe it’s a junior. Maybe it’s an agency that doesn’t specialise in Google Ads. You sense something’s off but you’re not sure what. That’s where I come in. I advise on strategy, audit what’s broken, redesign campaigns, teach your team how to think about PPC, or just review quarterly decisions. Twelve years managing £2M+ directly. Google Partner certified. I work with you, not against whatever’s already in place.

Types of Advisory Work

Why You Need a Senior Perspective

Juniors are enthusiastic. Agencies are optimised for scale. Neither is incentivised to tell you the truth. A junior doesn’t have the experience to see that your real problem is audience targeting, not ad copy. An agency doesn’t want to admit that your campaigns are working fine and you should just reduce spend. I have no reason to invent work. If your ads are delivering solid ROI, we celebrate that. If they’re tanking, we find why and fix it.

Honest About Your Current Setup

Whatever you have now — whether it’s in-house, agency-managed, or a mix — I’ll assess it without ego. Maybe it’s brilliant and just needs tweaks. Maybe it’s a mess and needs rebuilding. Maybe it’s fine and you should stop spending time on it. I’ll tell you which.

Working Together

Rates start at £300/month for ongoing advisory work. Specific scope — quarterly reviews, monthly strategy calls, email support — is tailored to your needs and quoted during a consultation. No long contracts. No surprise costs. You’re paying for my time and thinking; that’s it.

Frequently asked questions

I have a PPC manager but I'm not sure if they're doing a good job. Can you audit their work?

Yes. I’ll review your account structure, bid strategy, keyword performance, ad copy, tracking, and landing pages. I’ll tell you honestly what’s working, what’s wasted spend, and where gaps exist. You can then share findings with your current manager and decide if changes are needed.

Do you work with businesses in Bolsover?

I work with businesses across the UK and internationally. Your location doesn’t affect how I advise on Google Ads strategy. What matters is your business model, margins, and customer acquisition cost.

What does a consultation cost?

The first consultation is free. After that, ongoing advisory work starts at £300/month; specific scope is quoted based on your needs.

Can I hire you part-time if I like your advice?

Yes. Fractional management — where I own strategy and optimisation but your team handles day-to-day setup — is common. We’d agree on specific deliverables and review cadence.

What if I decide I want you to manage my account fully?

We can shift to full management mode. You’d move from advisory pricing to our standard account management model. No ramp-up fee; we just expand scope.

Do you review accounts for Derbyshire clients specifically?

I review accounts for anyone, anywhere. The principles of Google Ads strategy don’t change based on geography. Whether you’re in Bolsover or London, the same fundamentals apply.

Need a Senior PPC Review?

Free first consultation. Tell me about your current setup, goals, and what worries you. I'll give you honest feedback on what I see.

Call 07410 907 104 Book a consultation